Samsung launches new robotics division RX, plans global research hubs
Samsung Electronics created a Robotics eXperience (RX) division, consolidating its robotics efforts under CEO TM Roh. The unit will focus on humanoid robots and physical AI, with plans for research hubs in the US, China, and Japan. Samsung also announced a 60 trillion won investment in the Yeongnam region, including 19 trillion won for humanoid robot manufacturing in Gumi. The company increased its stake in Rainbow Robotics and appointed a former Hyundai Motor executive to lead the strategy team. Samsung shares rose 6.76% on the news.
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Samsung Hires Former Hyundai Robotics Leader to Head New Humanoid Robot Division
Samsung Electronics has hired former Hyundai Motor robotics executive Lee Dongkun to lead its newly created Robotics eXperience (RX) division, signaling a major push into humanoid robots and physical AI. The division will oversee long-term strategy, core technology development, and commercialization, reporting directly to the CEO. Lee previously directed Hyundai's robotics plans, including work with Boston Dynamics. Samsung plans to establish robotics research hubs in the US, China, and Japan, and aims to deploy humanoid robots first in manufacturing sites to improve productivity before expanding into homes and retail. The company has also invested 267 billion won in Rainbow Robotics and backed AI robotics developer Skild AI. The move comes as the global robotics market accelerates, with 542,000 new industrial robot installations in 2024.
Samsung creates RX robotics division for humanoid robots
Samsung Electronics announced the creation of a dedicated robotics division called RX (Robotics eXperience) on July 21, 2026, as part of its push into physical AI and humanoid robots. CEO TM Roh will directly oversee the division, with Executive Vice President Lee Dongkun, formerly of Hyundai Motor Group and Boston Dynamics, leading the Robotics Strategy Team. The division will manage long-term robotics strategy from foundational tech to market products, with plans to open research outposts in the U.S., China, and Japan. Samsung aims to deploy humanoid robots initially on factory floors, then expand to homes and retail. The announcement follows a series of moves including a 60 trillion won investment in the Yeongnam region, with 19 trillion won designated for humanoid robot manufacturing facilities in Gumi, and increased stake in Rainbow Robotics. Samsung stock rose 6.76% on the news, while the company reported a record Q2 operating profit of 89.4 trillion won.
Read sourceSamsung creates RX robotics division for humanoid robots
Samsung Electronics announced the launch of a dedicated robotics division called RX (Robotics eXperience), consolidating its robotics work as it seeks new growth engines. CEO TM Roh will directly oversee the division, while Executive Vice President Lee Dongkun, formerly of Hyundai Motor Group and Boston Dynamics, will lead the Robotics Strategy Team. The division will focus on medium- to long-term robotics strategy, from foundational technology to product commercialization. Samsung plans to open robotics research outposts in the U.S., China, and Japan. Humanoid robots are central to the plan, initially targeting factory floors before expanding to homes and retail. The company announced a 60 trillion won ($40.7 billion) investment in the Yeongnam region, with 19 trillion won designated for humanoid robot manufacturing facilities in Gumi. Samsung also raised its stake in Rainbow Robotics in late 2024. Samsung stock rose 6.76% on the news. The company posted a record preliminary Q2 2026 operating profit of 89.4 trillion won.
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Samsung consolidates robotics into new Seoul-based division
Samsung Electronics has established a new Robotics eXperience (RX) Business Office at its Seoul R&D Campus, consolidating its robotics activities under direct CEO Roh Tae-moon. The division aims to reduce team barriers, speed up decision-making, and accelerate commercialization. Samsung will build a Data Factory in Gumi to collect industrial data for refining robotics systems. The company also plans to open robotics centers in the US, China, and Japan to access local expertise. Executive vice president Lee Dong-kun, formerly of Hyundai Motor Group and Boston Dynamics, will lead the robotics strategy team. Two academic experts from Seoul National University and Ajou University have been recruited. This move is part of Samsung's broader plan to integrate advanced robotics and AI into its operations, including transitioning all manufacturing sites to 'AI-Driven Factories' by 2030.
Read sourceSamsung consolidates robotics into new Seoul-based division
Samsung Electronics has established a new Robotics eXperience (RX) Business Office at its Seoul R&D Campus, reporting directly to CEO Roh Tae-moon. The division integrates Samsung's robotics activities to accelerate decision-making and deployment. Key initiatives include building a Data Factory at its Gumi site to collect industrial data for refining robotics systems, and opening robotics centers in the US, China, and Japan to access local expertise. Samsung appointed executive vice president Lee Dong-kun, formerly of Hyundai Motor Group and Boston Dynamics, to lead the robotics strategy team. Two academic experts from Seoul National University and Ajou University have been recruited. The move is part of Samsung's broader plan to integrate advanced robotics and AI into its operations, including transitioning all manufacturing sites to 'AI-Driven Factories' by 2030 and deploying specialized robots for production, logistics, and safety.
Read sourceSamsung creates new robotics division; plans research hubs in US, China and Japan
Samsung has established a new robotics division called the Robotics eXperience division, hiring a former Hyundai Motor executive to lead the unit. The division will oversee Samsung's mid-to-long-term robotics strategy, core technology development, and business execution. Additionally, Samsung plans to set up research hubs in the United States, China, and Japan to support its robotics ambitions. The move signals Samsung's intensified focus on the robotics sector as part of its future growth strategy.
Samsung creates new robotics division; plans research hubs in US, China and Japan
Samsung has established a new robotics division called the Robotics eXperience unit, which will oversee the company's mid-to-long-term robotics strategy, core technology development, and business execution. The division will be headed by a former Hyundai Motor executive. Samsung also plans to set up research hubs in the United States, China, and Japan to support its robotics ambitions. The move signals Samsung's strategic push into the robotics sector, leveraging global talent and innovation centers to compete in the growing robotics market.
Read sourceSamsung Electronics shares rise as robotics move highlights push into physical AI
Samsung Electronics shares rose 6.76% after the company announced the creation of a new robotics division called RX (Robotics eXperience), consolidating its robotics capabilities under direct oversight of CEO TM Roh. The move underscores Samsung's strategic push into physical AI, following a 60 trillion won ($40.7 billion) investment plan for the Yeongnam region, including 19 trillion won for humanoid robot manufacturing facilities in Gumi in partnership with Samsung SDS. Samsung also increased its stake in Rainbow Robotics to become the largest shareholder in late 2024. The new unit aims to establish research bases in the United States, China, and Japan to drive mid- to long-term commercialization of robotics technology.