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Samsung Electronics shares jump 6.76% on creation of robotics division RX
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Samsung Electronics shares rose 6.76% after the company announced the creation of a new robotics division called RX (Robotics eXperience), consolidating its robotics capabilities under direct oversight of CEO TM Roh. The move underscores Samsung's strategic push into physical AI, following a 60 trillion won ($40.7 billion) investment plan for the Yeongnam region, including 19 trillion won for humanoid robot manufacturing facilities in Gumi in partnership with Samsung SDS. Samsung also increased its stake in Rainbow Robotics to become the largest shareholder in late 2024. The new unit aims to establish research bases in the United States, China, and Japan to drive mid- to long-term commercialization of robotics technology.
Source report
The Samsung Electronics Co. signage at the company's Seocho office building in Seoul, South Korea, on Monday, June 29, 2026. Source: SeongJoon Cho | Bloomberg | Getty Images
Samsung Electronics shares rose on Tuesday after the company announced the creation of a dedicated robotics division, signaling the South Korean tech giant's push into new growth areas.
Key Developments
- New Robotics Division: Samsung formed the RX, or Robotics eXperience, Business Office to strengthen its robotics capabilities.
- Direct Oversight: CEO TM Roh will directly oversee the newly created entity.
- Global Expansion: The new unit will establish research bases in the U.S., China, and Japan.
Market Reaction
Samsung shares rose 6.76%, while the benchmark Kospi index gained approximately 4%.
Strategic Context
The RX division will consolidate Samsung's robotics capabilities and drive a mid- to long-term strategy from core technology development through to commercialization, the company said in an emailed statement.
The creation of the entity underscores Samsung's push into physical AI. Earlier this month, Roh stated at a public briefing in Jinju that Samsung Electronics plans to invest approximately 60 trillion won ($40.7 billion) in the Yeongnam region, which includes its Gumi site. This follows Samsung's late 2024 move to raise its stake in local firm Rainbow Robotics, becoming the largest shareholder.
Of the total investment, 19 trillion won will be designated for Gumi, in partnership with Samsung SDS, to develop physical AI infrastructure and humanoid robot manufacturing facilities.
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Source
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Part of this Story
Samsung launches new robotics division RX, plans global research hubs