Samsung hires ex-Hyundai robotics chief Lee Dongkun to lead new humanoid robot division

Published Jul 22, 12:31 PM UTC

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Samsung Electronics has hired former Hyundai Motor robotics executive Lee Dongkun to lead its newly created Robotics eXperience (RX) division, signaling a major push into humanoid robots and physical AI. The division will oversee long-term strategy, core technology development, and commercialization, reporting directly to the CEO. Lee previously directed Hyundai's robotics plans, including work with Boston Dynamics. Samsung plans to establish robotics research hubs in the US, China, and Japan, and aims to deploy humanoid robots first in manufacturing sites to improve productivity before expanding into homes and retail. The company has also invested 267 billion won in Rainbow Robotics and backed AI robotics developer Skild AI. The move comes as the global robotics market accelerates, with 542,000 new industrial robot installations in 2024.

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Yahoo FinanceWestern

Original headline: Samsung Makes Big Move Into Humanoid Robots— Hires Former Hyundai Robotics Leader to Lead the Charge

Original language: EN-US

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Samsung launches new robotics division RX, plans global research hubs

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