GPU Prices Surge 20-40% in Japan, Spread to US Amid AI Demand
Japanese distributor CFD Sales announced 20-40% price hikes on Gigabyte graphics cards starting August 2026, citing AI-driven memory chip demand. ASUS and Nvidia also raised prices, with an RTX 5090 order canceled after a $500 increase. Prices for current GPUs are already 15-18% above MSRP, with mid-range cards potentially hitting $900. Analysts expect hikes to spread to other brands and the US market, reflecting broader GPU inflation.
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Nvidia Cancels Redditor's $4,429 RTX 5090 Order, Blames Asus for Late Price Hike
Nvidia cancelled a Redditor's order for an Asus ROG Astral RTX 5090 BTF GPU, originally priced at $4,429, after a $500 price increase. The order was placed through Nvidia's marketplace, and the buyer was offered the choice to pay the new price or lose the order. Nvidia customer support blamed Asus for failing to notify them of the price change in time, stating Asus was unable to fulfill the order at the original price. The same GPU is now listed at $4,929.99. This incident follows broader price hikes for Nvidia and AMD GPUs driven by AI demand and memory costs, with the RTX 5090 Founders Edition still at $1,999 MSRP but third-party cards selling for thousands more.
Nvidia Cancels Redditor's $4,429 RTX 5090 Order After $500 Price Hike, Blames Asus
Nvidia cancelled a Redditor's order for an Asus ROG Astral RTX 5090 BTF GPU, originally priced at $4,429, after a $500 price increase. The order was placed through Nvidia's marketplace, and the buyer was refunded after being offered the choice to pay the new price. Nvidia customer support blamed Asus for failing to notify them of the price change in time, stating Asus was unable to fulfill the order at the original price. The same GPU is now listed at $4,929.99, nearly 2.5 times the $1,999 MSRP of the Founders Edition. The incident reflects broader GPU market inflation driven by AI demand and rising memory costs, with price hikes affecting both current and last-gen Nvidia and AMD cards across major US retailers.
Nvidia Cancels Redditor's $4,429 RTX 5090 Order, Blames Asus for $500 Price Hike
Nvidia cancelled a Reddit user's order for an Asus ROG Astral RTX 5090 BTF graphics card, originally priced at $4,429, after a $500 price increase. The order was placed through Nvidia's marketplace, and the buyer was refunded after being offered the option to pay the new price. Nvidia customer support blamed Asus for failing to notify them of the price change in time, stating Asus was unable to fulfill the order at the original price. The same GPU is now listed at $4,929.99, nearly 2.5 times the RTX 5090 Founders Edition MSRP of $1,999. The incident reflects broader GPU market inflation driven by AI demand and rising memory costs, with prices soaring across current and last-gen Nvidia and AMD cards.
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ASUS Cancels User's RTX 5090 Order After Payment, Then Asks $5090; GPU Prices Surge in 2026
ASUS has reportedly canceled a customer's order for an RTX 5090 graphics card after the user had already paid $4,607, and is now asking $5,090 for the same card. This incident is part of a broader trend of GPU price hikes in 2026. Multiple reports indicate that both ASUS and Gigabyte have implemented a second round of price increases this year, with Gigabyte raising prices by up to 40% in Japan. Overall, GPU prices are approaching 2.5 times their original launch cost. Factors cited include a lack of sale discounts and rising VRAM costs, keeping current-generation graphics card prices at sky-high levels.
Japanese distributor warns of 20-40% price hikes on Gigabyte graphics cards starting August 2026
Japanese technology distributor CFD Sales Inc. has confirmed a 20% to 40% price increase on Gigabyte graphics cards, effective for orders from August 1, 2026. The hike is attributed to manufacturer price revisions driven by surging AI demand for memory chips, which is raising production costs. Prices for graphics cards have already climbed sharply in Asia, particularly in China and South Korea. While a U.S. retailer told Tom's Hardware it has not received official notice, it has heard reports from Taiwan about Nvidia increasing prices. Current retail prices for popular models like the GeForce RTX 5070 and Radeon RX 9070 are already 15-18% above MSRP, and further increases could push them toward $900. The article suggests the price hikes will likely expand to other brands and reach the U.S. market soon.
Japanese distributor warns of 20-40% price hike on Gigabyte graphics cards starting August 2026
Japanese technology distributor CFD Sales Inc. has announced a 20% to 40% price increase on Gigabyte graphics cards, effective for orders placed from August 1, 2026. The price revision is attributed to manufacturer cost increases driven by surging AI demand for memory chips, which has raised production costs. The hikes are expected to expand to other brands and eventually reach the U.S. market. Current retail prices for popular models like the GeForce RTX 5070 and Radeon RX 9070 are already 15-18% above MSRP, and further increases could push them toward $900. Tom's Hardware reports that a U.S. retailer has heard of Nvidia raising prices from Taiwan, though no official notices have been received yet. The article notes that graphics card prices have already climbed sharply across Asia in recent weeks.
Japanese distributor warns of 20-40% price hikes on Gigabyte graphics cards starting August 2026
Japanese technology distributor CFD Sales Inc. has announced a significant price increase of 20% to 40% on Gigabyte graphics cards, effective for orders placed from August 1, 2026. The price revision is attributed to manufacturer cost increases, driven largely by surging demand for AI hardware consuming memory chip supply. While the notice currently applies to Japan, analysts expect the hikes to spread to other brands and eventually reach the US market. Current GPU prices are already well above MSRP, with models like the RTX 5070 and RX 9070 retailing 15-18% over original launch prices. A US retailer confirmed to Tom's Hardware that they have heard reports from Taiwan about Nvidia increasing prices, suggesting broader industry-wide increases. The article notes that further price hikes could push mid-range cards like the RTX 5070 toward the $900 mark, significantly impacting consumer value.