Nvidia cancels Redditor's RTX 5090 order, blames Asus for last-minute price hike

Published Aug 5, 02:48 PM UTC

Editorial responsibility

Prepared by: WorldAttention Editorial Systems
Human review: No named human review is recorded for this page.
Automated steps: Source reporting is collected, normalized, translated or condensed automatically when needed.
Page status: Automatically published source-backed update

How automation and AI are used · Report a correction or rights issue

Nvidia cancelled a Redditor's order for an Asus ROG Astral RTX 5090 BTF GPU, originally priced at $4,429, after a $500 price increase. The order was placed through Nvidia's marketplace, and the buyer was offered the choice to pay the new price or lose the order. Nvidia customer support blamed Asus for failing to notify them of the price change in time, stating Asus was unable to fulfill the order at the original price. The same GPU is now listed at $4,929.99. This incident follows broader price hikes for Nvidia and AMD GPUs driven by AI demand and memory costs, with the RTX 5090 Founders Edition still at $1,999 MSRP but third-party cards selling for thousands more.

Source

Latest from Tom's HardwareNeutral / independent

Original headline: $4,429 order for a ROG Astral RTX 5090 cancelled by Nvidia due to a 'late' price increase, with Asus blamed — marketplace buyer refunded after immediate $500 increase, with top-spec GPU now almost 2.5x higher than MSRP

Original language: EN

Part of this Story

GPU Prices Surge 20-40% in Japan, Spread to US Amid AI Demand

See the full Story: all sources and camp coverage

People and interests

Nvidia