Nvidia cancels Reddit user's RTX 5090 order, blames Asus for failing to notify price hike

Published Aug 5, 02:48 PM UTC

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Nvidia cancelled a Reddit user's order for an Asus ROG Astral RTX 5090 BTF graphics card, originally priced at $4,429, after a $500 price increase. The order was placed through Nvidia's marketplace, and the buyer was refunded after being offered the option to pay the new price. Nvidia customer support blamed Asus for failing to notify them of the price change in time, stating Asus was unable to fulfill the order at the original price. The same GPU is now listed at $4,929.99, nearly 2.5 times the RTX 5090 Founders Edition MSRP of $1,999. The incident reflects broader GPU market inflation driven by AI demand and rising memory costs, with prices soaring across current and last-gen Nvidia and AMD cards.

Source

Latest from Tom's HardwareNeutral / independent

Original headline: $4,429 order for a ROG Astral RTX 5090 cancelled by Nvidia due to a 'late' price increase, with Asus blamed — marketplace buyer refunded after immediate $500 increase, with top-spec GPU now almost 2.5x higher than MSRP

Original language: EN

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