Japanese distributor warns of 20-40% price hike on Gigabyte graphics cards from August

Published Aug 4, 05:38 PM UTC

Japanese technology distributor CFD Sales Inc. has announced a 20% to 40% price increase on Gigabyte graphics cards, effective for orders placed from August 1, 2026. The price revision is attributed to manufacturer cost increases driven by surging AI demand for memory chips, which has raised production costs. The hikes are expected to expand to other brands and eventually reach the U.S. market. Current retail prices for popular models like the GeForce RTX 5070 and Radeon RX 9070 are already 15-18% above MSRP, and further increases could push them toward $900. Tom's Hardware reports that a U.S. retailer has heard of Nvidia raising prices from Taiwan, though no official notices have been received yet. The article notes that graphics card prices have already climbed sharply across Asia in recent weeks.