Nvidia cancels Redditor's RTX 5090 order after Asus hikes price by $500

Published Aug 5, 02:48 PM UTC

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Nvidia cancelled a Redditor's order for an Asus ROG Astral RTX 5090 BTF GPU, originally priced at $4,429, after a $500 price increase. The order was placed through Nvidia's marketplace, and the buyer was refunded after being offered the choice to pay the new price. Nvidia customer support blamed Asus for failing to notify them of the price change in time, stating Asus was unable to fulfill the order at the original price. The same GPU is now listed at $4,929.99, nearly 2.5 times the $1,999 MSRP of the Founders Edition. The incident reflects broader GPU market inflation driven by AI demand and rising memory costs, with price hikes affecting both current and last-gen Nvidia and AMD cards across major US retailers.

Source

Latest from Tom's HardwareNeutral / independent

Original headline: $4,429 order for a ROG Astral RTX 5090 cancelled by Nvidia due to a 'late' price increase, with Asus blamed — marketplace buyer refunded after immediate $500 increase, with top-spec GPU now almost 2.5x higher than MSRP

Original language: EN

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