China's Mid-Autumn and National Day holidays drive surge in home appliance trade-ins
Following mid-September, China's Mid-Autumn Festival and National Day holidays have spurred a surge in home appliance trade-in programs, particularly for refrigerators and washing machines. Consumers are replacing aging units due to insufficient storage, reduced efficiency, and outdated features. Brands including Haier, Casarte, and Leader launched dual-holiday campaigns, such as the "Grab Haier Refrigerators and Washing Machines Across Guangdong" initiative, which also covers air conditioners. Retailers in Guangdong now offer integrated services from recycling to after-sales, with old air conditioners eligible for trade-in credits up to 1,500 yuan for floor-standing units and 650 yuan for wall-mounted units via the Haijing Green Recycling mini-program.
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Double Holiday Home Appliance Trade-In Programs Surge in China, Focus on Refrigerators and Washing Machines
Following the Mid-Autumn Festival and National Day holidays in mid-September, home appliance trade-in programs in China have experienced a surge, according to reports from multiple appliance stores. Consumers are increasingly opting to replace refrigerators and washing machines due to issues like insufficient storage, reduced efficiency, and outdated features. Many households seek comprehensive solutions covering old appliance disposal, kitchen and balcony integration, and installation services. In response, brands including Haier, Casarte, and Leader have launched dual-holiday campaigns, such as the 'Haier Refrigerator and Washing Machine Trade-In Campaign Across Guangdong,' which also covers air conditioners. Retailers now offer integrated services from recycling to after-sales. For example, old air conditioners can be traded in via the Haijing Green Recycling mini-program for up to 1,500 yuan for floor-standing units and 650 yuan for wall-mounted units. The article advises consumers to clarify lifestyle needs when selecting appliances, considering family size, kitchen space, and laundry habits. It recommends measuring dimensions and planning category upgrades to streamline delivery and installation.
Mid-Autumn, National Day Holidays Drive Appliance Trade-In Wave Led by Fridges, Washers
According to a report from East Money News citing multiple appliance stores, the Mid-Autumn and National Day holidays in China are driving a wave of trade-in purchases, particularly for refrigerators and washing machines. Consumers are motivated by issues such as insufficient storage space, declining cooling efficiency, and limited capacity in older models. Many households seek comprehensive solutions covering old appliance disposal, kitchen and balcony space integration, and installation services, rather than just single-product discounts. In response, brands like Haier, Casarte, and Leader have launched dual-holiday promotions starting in September, with a focus on refrigerators and washers but also covering air conditioners. For example, old air conditioners can be traded in via the Haijing green recycling mini-program, with cabinet units eligible for up to 1,500 yuan and wall units up to 650 yuan, regardless of brand. The article also provides consumer advice on selecting new refrigerators based on family size, storage habits, and kitchen space, and choosing washers based on laundry frequency, climate, and drying needs. It recommends advance space measurement and category planning for households updating multiple appliances simultaneously to streamline delivery, installation, and old appliance removal.
Mid-Autumn and National Day Holidays Drive Home Appliance Trade-In Boom in China
According to a report from East Money citing Guangzhou Daily, China's home appliance trade-in market is experiencing a surge ahead of the Mid-Autumn Festival and National Day holidays in late September and early October. Multiple appliance retailers report that consumers are primarily seeking to replace aging refrigerators and washing machines, which often suffer from insufficient storage space, reduced cooling efficiency, or limited capacity and lack of wash-dry functions. Many households are looking for comprehensive solutions covering old appliance disposal, kitchen and balcony space integration, and installation services, rather than just single-product discounts. In response, brands including Haier, Casarte, and Leader have launched promotional campaigns such as 'Whole Guangdong Grabs Haier Fridges and Washers' running from September to October 7. These programs offer trade-in credits for old appliances of any brand, with cabinet air conditioners eligible for up to 1,500 yuan and wall-mounted units up to 650 yuan via the Haijing green recycling mini-program. The article also provides consumer guidance on selecting new refrigerators and washing machines based on household size, storage habits, kitchen space, laundry frequency, and local climate conditions, emphasizing the importance of pre-measurement and multi-category planning for smooth delivery and installation.
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Double Holiday Home Appliance Trade-In Programs Surge, Focus on Refrigerators and Washing Machines
Following mid-September, home appliance trade-in programs in China have experienced a surge, driven by the Mid-Autumn Festival and National Day holidays. Reporters from multiple appliance stores indicate that consumers are increasingly looking to replace refrigerators and washing machines due to issues like insufficient storage, reduced efficiency, and outdated features. Many households seek comprehensive solutions covering disposal, kitchen integration, and installation services, valuing multi-category promotions and clear service terms over short-term discounts. Brands like Haier, Casarte, and Leader have launched dual-holiday campaigns, such as the 'Grab Haier Refrigerators and Washing Machines Across Guangdong' initiative, which also covers air conditioners. Retailers in Guangdong now offer integrated services from recycling to after-sales. For example, old air conditioners can be traded in via the Haijing Green Recycling mini-program for up to RMB 1,500 for floor-standing models. The article advises consumers to assess lifestyle needs, kitchen space, and laundry habits when choosing new appliances, and to plan space measurements and category planning for simultaneous updates to streamline delivery and installation.
Double Holiday Drives Home Appliance Trade-In Programs Focused on Refrigerators and Washing Machines
Following mid-September, the Mid-Autumn Festival and National Day holidays have spurred a surge in home appliance trade-in programs in China, particularly for refrigerators and washing machines. Reporters from multiple appliance stores note that consumers are increasingly replacing these items due to issues like insufficient storage, reduced efficiency, and outdated features. Many households seek comprehensive solutions covering old appliance disposal, kitchen and balcony upgrades, and installation services, valuing multi-category promotions and combined benefits over short-term discounts. Brands such as Haier, Casarte, and Leader have launched dual-holiday campaigns, including the 'Grab Haier Refrigerators and Washing Machines Across Guangdong' initiative, which also covers air conditioners. In Guangdong, retailers now offer integrated services from recycling to after-sales. For example, old air conditioners can be traded in via the Haijing Green Recycling mini-program for up to RMB 1,500 for floor-standing units and RMB 650 for wall-mounted units. The article advises consumers to clarify lifestyle needs, measure spaces, and plan category updates to streamline delivery and installation.