Home appliance trade-in heats up in Guangdong ahead of holidays, fridges and washers lead

After mid-September, with the arrival of the Mid-Autumn Festival and National Day holidays, home appliance trade-in programs have experienced a notable uptick. Reporters from multiple home appliance stores have observed that among consumers recently opting to participate in trade-ins, the majority are looking to replace their refrigerators and washing machines.

Common Issues Driving Replacements

• Refrigerators: After years of use, common problems include insufficient fresh-food storage space, reduced cooling efficiency, and unreasonable compartment layouts.
• Washing Machines: Frequent issues include limited capacity, growing demand for wash-and-dry functions, and inconvenience in sorting laundry for different care needs.

Many households are not simply replacing a single appliance. Instead, they aim to address a series of related concerns, including:

• Old appliance disposal
• Kitchen space integration
• Balcony laundry area upgrades
• Subsequent installation and maintenance

For these consumers, whether promotions cover multiple product categories, allow combined benefits, and clearly define services often matters more than short-term discounts on individual products.

Dual-Holiday Campaigns Launched

Reporters learned that several home appliance brands have recently launched trade-in campaigns for the dual holidays. The "Grab Haier Refrigerators and Washing Machines Across Guangdong" initiative, launched in September, focuses on upgrading refrigerators and washing machines while also covering air conditioners.

Full-Chain Replacement Services in Guangdong

Home appliance replacement services in Guangdong now span the entire chain. Retailers have integrated old appliance recycling, product selection, delivery and installation, and after-sales service into a unified arrangement.

From today through October 7, Haier, Casarte, and Leader are offering special dual-holiday upgrade benefits. During this period, consumers do not need to calculate complex rules item by item. For example:

• Old air conditioners can be traded in via the Haijing Green Recycling mini-program, regardless of brand.
• Trade-in values: up to RMB 1,500 for floor-standing units and up to RMB 650 for wall-mounted units.

For households whose old air conditioners are affecting daily use, or who plan to simultaneously update appliances in living rooms, dining areas, and bedrooms, this benefit helps reduce coordination costs between old appliance disposal and new installation.

Tips for Choosing Refrigerators and Washing Machines

For consumers planning to replace refrigerators and washing machines soon, here are key considerations:

Refrigerators

• Clarify your lifestyle needs based on household size, stocking habits, and kitchen space.
• Users who prefer bulk grocery shopping or have larger families should focus on storage capacity and compartment layout.
• Households with compact kitchens should first measure reserved dimensions, door swing clearance, and ventilation space before determining product specifications.

Washing Machines

• Assess based on laundry frequency and clothing types.
• Households with high daily laundry volumes, those in humid southern climates, or those seeking to reduce drying burdens should consider wash-and-dry capabilities.
• If balcony space is limited, pay close attention to unit dimensions, drainage conditions, and power outlet locations.

Coordinated Updates

When refrigerators, washing machines, air conditioners, and kitchen appliances need simultaneous updates, completing space measurements and category planning in advance can streamline delivery, installation, and old appliance removal, reducing the likelihood of rework later.

Source: Guangzhou Daily