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As holidays approach, Guangdong sees surge in home appliance trade-ins, led by fridges and washers
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Following mid-September, home appliance trade-in programs in China have experienced a surge, driven by the Mid-Autumn Festival and National Day holidays. Reporters from multiple appliance stores indicate that consumers are increasingly looking to replace refrigerators and washing machines due to issues like insufficient storage, reduced efficiency, and outdated features. Many households seek comprehensive solutions covering disposal, kitchen integration, and installation services, valuing multi-category promotions and clear service terms over short-term discounts. Brands like Haier, Casarte, and Leader have launched dual-holiday campaigns, such as the 'Grab Haier Refrigerators and Washing Machines Across Guangdong' initiative, which also covers air conditioners. Retailers in Guangdong now offer integrated services from recycling to after-sales. For example, old air conditioners can be traded in via the Haijing Green Recycling mini-program for up to RMB 1,500 for floor-standing models. The article advises consumers to assess lifestyle needs, kitchen space, and laundry habits when choosing new appliances, and to plan space measurements and category planning for simultaneous updates to streamline delivery and installation.
Source report
Following mid-September, the arrival of the Mid-Autumn Festival and National Day holidays has driven a small surge in home appliance trade-in programs. Reporters learned from multiple home appliance stores that among consumers recently opting to participate in trade-ins, the majority are looking to replace their refrigerators and washing machines.
Common Issues Driving Replacements
- Refrigerators: After years of use, common problems include insufficient fresh-food storage space, reduced cooling efficiency, and unreasonable compartment layouts.
- Washing Machines: Frequent issues include limited capacity, growing demand for combined wash-and-dry functions, and inconvenience in sorting laundry for different care requirements.
Many households are not simply seeking to replace a single appliance. Instead, they aim to address a series of related concerns, including disposal of old units, kitchen space integration, balcony laundry upgrades, and subsequent installation and maintenance services. For these consumers, factors such as whether promotions cover multiple product categories, whether benefits can be stacked, and whether service terms are clear often matter more than short-term discounts on individual products.
Dual-Holiday Trade-In Campaigns
Reporters learned that several home appliance brands have recently launched dual-holiday trade-in campaigns. The "Grab Haier Refrigerators and Washing Machines Across Guangdong" initiative, which began in September, focuses on upgrading refrigerators and washing machines while also covering air conditioners.
Full-Chain Replacement Services in Guangdong
Home appliance replacement services in Guangdong now span the entire process chain. Retailers have integrated old-unit recycling, product selection, delivery and installation, and after-sales services into a unified arrangement.
From today through October 7, Haier, Casarte, and Leader are offering special dual-holiday upgrade benefits. During this period, consumers need not calculate complex rules item by item. For example:
- Old air conditioners can be traded in via the Haijing Green Recycling mini-program, regardless of brand.
- Trade-in values: up to RMB 1,500 for floor-standing models, and up to RMB 650 for wall-mounted units.
For households whose old air conditioners already affect daily use, or those planning to simultaneously update appliances in living rooms, dining areas, and bedrooms, this benefit helps reduce coordination costs between old-unit disposal and new-appliance installation.
How to Choose a New Refrigerator or Washing Machine
For consumers considering replacing refrigerators or washing machines, here are key considerations:
Refrigerators
- Clearly define your lifestyle needs.
- Consider household size, stocking habits, and available kitchen space.
- Users who prefer bulk grocery shopping or have larger families should pay closer attention to storage capacity and compartment layout.
- Households with compact kitchens should first measure reserved dimensions, door swing clearance, and ventilation space before determining product specifications.
Washing Machines
- Assess based on laundry frequency and clothing types.
- Households with high daily laundry volumes, those in humid southern climates, or those wishing to reduce drying burdens should factor in wash-and-dry capabilities.
- If balcony space is limited, prioritize confirming unit dimensions, drainage conditions, and power outlet locations.
Simultaneous Multi-Appliance Updates
When refrigerators, washing machines, air conditioners, and kitchen appliances require simultaneous updates, completing space measurements and category planning in advance can streamline delivery, installation, and old-unit disposal, thereby minimizing the need for rework later.
Source: Guangzhou Daily
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China's Mid-Autumn and National Day holidays drive surge in home appliance trade-ins