As holidays near, Guangdong sees surge in home appliance trade-ins, led by fridges and washers

As the Mid-Autumn Festival and National Day holidays draw near in mid-September, the home appliance trade-in market has experienced a notable uptick. According to multiple appliance retailers, a growing number of consumers opting for trade-ins are specifically looking to replace their refrigerators and washing machines.

After years of use, refrigerators often face issues such as insufficient storage space, declining cooling efficiency, and poorly designed compartments. Washing machines, meanwhile, tend to struggle with limited capacity, increased demand for washing and drying functions, and inconvenient sorting of different fabric types.

For many households, the goal is not simply to swap out a single refrigerator or washing machine, but to address a broader set of challenges—including disposal of old units, kitchen space integration, balcony laundry upgrades, and subsequent installation and maintenance. For consumers with such needs, factors like whether the promotion covers multiple product categories, whether benefits can be stacked, and whether services are clearly defined often matter more than short-term discounts on individual items.

Multi-Brand Promotions Launched for the Holiday Season

In response, several home appliance brands have rolled out trade-in campaigns timed to the upcoming holidays. The "Guangdong-Wide Grab Haier Refrigerators and Washing Machines" initiative, launched in September, focuses on refrigerator and washing machine upgrades while also covering air conditioners.

Full-Chain Service Integration in Guangdong

In Guangdong, the trade-in service now spans the entire process. Retailers have integrated old appliance collection, product selection, delivery and installation, and after-sales service into a single arrangement. From now until October 7, Haier, Casarte, and Leader are offering special holiday trade-in benefits.

During the promotion, consumers do not need to navigate complex rules. For example, old air conditioners can be traded in via the Haijing Green Recycling mini-program, regardless of brand. Cabinet air conditioners are eligible for a maximum rebate of 1,500 yuan, while wall-mounted units can receive up to 650 yuan. For households where old air conditioners are already affecting daily use, or those planning to upgrade appliances in living rooms, dining areas, and bedrooms simultaneously, this benefit helps reduce the coordination costs between disposal and new installation.

How to Choose a New Refrigerator or Washing Machine

For consumers planning to upgrade their refrigerators or washing machines, here are some key considerations:

Refrigerator Selection

• Start with your lifestyle needs.
• Consider family size, grocery shopping habits, and kitchen space.
• Households that buy in bulk or have more members should prioritize storage capacity and compartment design.
• Those with compact kitchens should measure the reserved space, door opening clearance, and ventilation area before selecting a model.

Washing Machine Selection

• Base your choice on laundry frequency and fabric types.
• Families with heavy daily laundry loads, those living in humid southern regions, or those looking to reduce drying time should consider models with washing and drying capabilities.
• Households with limited balcony space should carefully check machine dimensions, drainage requirements, and power outlet locations.

Planning for Multi-Product Upgrades

When refrigerators, washing machines, air conditioners, and kitchen appliances need to be updated at the same time, completing space measurements and category planning in advance can help streamline delivery, installation, and old appliance disposal—while also reducing the need for rework later.

(Source: Guangzhou Daily)