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As Mid-Autumn and National Day approach, Guangdong's home appliance trade-in program focuses on fridges and washers, with Haier and others offering multiple benefits
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Following the Mid-Autumn Festival and National Day holidays in mid-September, home appliance trade-in programs in China have experienced a surge, according to reports from multiple appliance stores. Consumers are increasingly opting to replace refrigerators and washing machines due to issues like insufficient storage, reduced efficiency, and outdated features. Many households seek comprehensive solutions covering old appliance disposal, kitchen and balcony integration, and installation services. In response, brands including Haier, Casarte, and Leader have launched dual-holiday campaigns, such as the 'Haier Refrigerator and Washing Machine Trade-In Campaign Across Guangdong,' which also covers air conditioners. Retailers now offer integrated services from recycling to after-sales. For example, old air conditioners can be traded in via the Haijing Green Recycling mini-program for up to 1,500 yuan for floor-standing units and 650 yuan for wall-mounted units. The article advises consumers to clarify lifestyle needs when selecting appliances, considering family size, kitchen space, and laundry habits. It recommends measuring dimensions and planning category upgrades to streamline delivery and installation.
Source report
Following mid-September, the arrival of the Mid-Autumn Festival and National Day holidays has driven a modest surge in home appliance trade-in programs. Reports from multiple home appliance stores indicate a growing preference among consumers for replacing refrigerators and washing machines.
Common Issues Driving Replacements
After years of use, refrigerators often suffer from:
- Insufficient fresh-food storage space
- Reduced cooling efficiency
- Unreasonable compartment layouts
Washing machines frequently face:
- Limited capacity
- Increased demand for combined washing and drying functions
- Inconvenience in sorting laundry for different care requirements
Many households are not simply replacing a single appliance but aiming to address a broader set of concerns, including old appliance disposal, kitchen space integration, balcony laundry area upgrades, and subsequent installation and maintenance services. For these consumers, factors such as whether promotions cover multiple product categories, whether benefits can be stacked, and whether services are clearly defined often matter more than short-term discounts on individual products.
Dual-Holiday Campaigns Launched
Several home appliance brands have introduced dual-holiday trade-in campaigns. The "Haier Refrigerator and Washing Machine Trade-In Campaign Across Guangdong," launched in September, focuses on upgrading refrigerators and washing machines while also covering air conditioners.
Full-Chain Replacement Services in Guangdong
Home appliance replacement services in Guangdong now span the entire process chain. Retailers have integrated old appliance recycling, product selection, delivery and installation, and after-sales service into a unified arrangement.
From today through October 7, Haier, Casarte, and Leader are offering special dual-holiday upgrade benefits. During this period, consumers do not need to calculate complex rules item by item. For example:
- Old air conditioners can be traded in via the Haijing Green Recycling mini-program, regardless of brand
- Trade-in values: up to 1,500 yuan for floor-standing units, up to 650 yuan for wall-mounted units
For households whose old air conditioners are affecting daily use, or those planning to simultaneously update appliances in living rooms, dining areas, and bedrooms, this benefit helps reduce coordination costs between old appliance disposal and new installation.
Tips for Choosing Refrigerators and Washing Machines
For consumers looking to replace refrigerators and washing machines soon, experts recommend the following:
Refrigerators
- Clarify lifestyle needs based on family size, stockpiling habits, and available kitchen space
- Users who prefer bulk grocery shopping or have larger families should pay closer attention to storage capacity and compartment layout
- Households with compact kitchens should first measure reserved dimensions, door swing clearance, and ventilation spaces before determining product specifications
Washing Machines
- Base decisions on household laundry frequency and clothing types
- Families with high daily laundry volumes, those living in humid southern climates, or those wishing to reduce reliance on outdoor drying should consider models with integrated washing and drying capabilities
- Households with limited balcony space should prioritize confirming unit dimensions, drainage conditions, and power outlet locations
When refrigerators, washing machines, air conditioners, and kitchen appliances require simultaneous updates, completing space measurements and category planning in advance can streamline delivery, installation, and old appliance removal, thereby minimizing the need for rework later.
Source: Guangzhou Daily
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