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Omdia: China tablet shipments fall 13% YoY in Q2 2026, Lenovo surges 63%
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According to Omdia data reported by 快科技 on September 24, China's tablet market experienced a 13% year-over-year decline in Q2 2026, with shipments falling to 8 million units from 9.3 million a year earlier. The market faces dual pressures of weakening demand and limited promotional room for vendors. Omdia forecasts full-year 2026 shipments will drop 10% to 32.5 million units. Huawei led the market with 2.1 million units shipped and a 26% share, though its shipments fell 18% year-over-year. Apple followed with 2.0 million units and 25% share, down 10%. Lenovo was the standout performer, shipping 1.2 million units for a 15% share, a 63% surge driven by commercial and education market expansion. Xiaomi shipped 700,000 units (9% share, down 37%), and Honor shipped 600,000 units (7% share, down 29%). Omdia senior analyst Xu Ying noted the market is entering a mature phase, with demand shifting from first-time purchases to replacement cycles after years of growth fueled by online education and remote work.
Source report
September 24 — According to the latest data from Omdia, tablet shipments in mainland China fell 13% year-on-year in the second quarter of 2026, reaching just 8 million units, compared to 9.3 million units in the same period last year.
After several years of growth, China's tablet market is now under dual pressure from weakening demand and shrinking room for vendor promotions. Omdia forecasts that full-year tablet shipments will decline by 10% to 32.5 million units.
Vendor Rankings
- Huawei led the market with 2.1 million units shipped and a 26% market share, though this represented an 18% decline year-on-year.
- Apple followed closely with 2 million units and a 25% share, down 10% year-on-year.
- Lenovo was the standout performer, shipping 1.2 million units. Its market share jumped from 8% in the same quarter last year to 15%, representing a 63% surge year-on-year — making it the only brand among the top five to achieve positive growth.
- Xiaomi shipped 700,000 units, holding a 9% share, down 37% year-on-year.
- Honor shipped 600,000 units, with a 7% share, down 29% year-on-year.
- Other brands collectively shipped 1.4 million units, accounting for an 18% share, down 19% year-on-year.
Market Outlook
Omdia Senior Analyst Xu Ying noted that China's tablet market is entering a more mature and stable phase of development.
As market penetration reaches historic highs, demand is increasingly shifting from first-time purchases to replacement cycles. Overall consumer demand is weakening, and vendors have increasingly limited room to support sales through promotional activities.
After years of rapid growth driven by factors such as online education and remote work, the tablet market has returned to a normal replacement cycle as the primary driver.
For the full year 2026, Omdia expects China's tablet market to decline by 10% to 32.5 million units.
Lenovo achieved counter-trend growth through expansion in the commercial and education sectors, while consumer-oriented brands such as Xiaomi and Honor faced greater market pressure. Going forward, competition in the tablet market is expected to shift increasingly toward niche segments such as commercial and education applications.
Source
快科技Eastern
Part of this Story
China PC shipments rise 11% in Q2 2026; Huawei surges 82% to second place