Omdia: China tablet shipments fall 13% YoY in Q2 2026; Huawei leads with 26% share
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According to Omdia data, China's tablet market experienced a 13% year-on-year decline in the second quarter of 2026, with shipments dropping to 8 million units from 9.3 million a year earlier. Omdia forecasts full-year 2026 shipments will fall 10% to 32.5 million units, citing demand weakness and shrinking promotional space for vendors. Huawei led the market with 2.1 million units and a 26% share, though its shipments fell 18% year-on-year. Apple followed with 2 million units and a 25% share, down 10%. Lenovo was the standout performer, shipping 1.2 million units and growing 63% year-on-year, boosting its share from 8% to 15%. Xiaomi shipped 700,000 units (9% share, down 37%), and Honor shipped 600,000 units (7% share, down 29%). Omdia senior analyst Xu Ying noted the market is entering a mature phase, with demand shifting from first-time purchases to replacements, and promotional support becoming more limited. The analyst added that Lenovo's growth was driven by commercial and education segments, while consumer-oriented brands like Xiaomi and Honor faced greater pressure.
Source report
According to the latest data from Omdia, tablet shipments in mainland China reached 8 million units in the second quarter of 2026, down 13% year-on-year from 9.3 million units in the same period last year.
After several years of growth, China's tablet market is now facing dual pressures of weakening demand and shrinking promotional space for manufacturers. Omdia forecasts that full-year tablet shipments will decline by 10% to 32.5 million units.
Vendor Performance
- Huawei led the market with 2.1 million units shipped, capturing a 26% market share, though still down 18% year-on-year.
- Apple followed closely with 2 million units and a 25% share, a 10% decline year-on-year.
- Lenovo was the standout performer of the quarter, shipping 1.2 million units. Its market share jumped from 8% in the same period last year to 15%, representing a 63% year-on-year increase—the only positive growth among the top five vendors.
- Xiaomi shipped 700,000 units, holding a 9% share, down 37% year-on-year.
- Honor shipped 600,000 units, with a 7% share, down 29% year-on-year.
- Other brands collectively shipped 1.4 million units, accounting for an 18% share, down 19% year-on-year.
Market Outlook
Xu Ying, Senior Analyst at Omdia, noted that China's tablet market is entering a more mature and stable phase of development. As market penetration reaches historic highs, demand is increasingly shifting from first-time purchases to replacement cycles, weakening overall consumer demand. Meanwhile, manufacturers have limited room to support sales through promotional activities.
After years of rapid growth driven by factors such as online education and remote work, the tablet market has returned to a normal replacement cycle. For the full year 2026, Omdia expects the mainland China tablet market to decline by 10% to 32.5 million units.
Lenovo achieved counter-trend growth through expansion in the commercial and education sectors, while consumer-oriented brands such as Xiaomi and Honor faced greater market pressure. Going forward, competition in the tablet market is expected to increasingly shift toward niche segments such as commercial and education applications.
(Source: HEA.CN)
Source
快科技Eastern
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