Passionfroot raises $15M Series A to expand B2B creator marketplace to US

Image Credits: Passionfroot

By Ivan Mehta Wed, July 22, 2026, 6:00 AM PDT | 3 min read

Passionfroot, a German startup building a marketplace that connects B2B creators with brands, announced on Wednesday that it has raised $15 million in a Series A funding round led by Insight Partners.

Rebecca Liu-Doyle, managing director at Insight Partners, said Passionfroot is well-positioned at a time when creators are specializing and AI companies are seeking greater visibility.

"Passionfroot has the perfect dynamics on both sides to warrant a true marketplace for B2B creators. On the demand side, there is increasing consumerization of the way B2B brands go to market. That's a product of, in part, AI technology requiring evangelism, narrative building, and education. On the supply side, there are people who have real expertise, understand a market deeply, and want to create quality content."

— Rebecca Liu-Doyle, Managing Director, Insight Partners

Expansion Plans

With the new funding, Passionfroot's co-founder and CEO, Jen Phan, is relocating to New York, where the company is opening an office to expand its U.S. operations. The Berlin-based startup is also opening an office in São Paulo and increasing its current headcount of 15 employees.

Market Context

As AI makes it easier to build products, companies are increasingly turning to creators to improve brand recall and recognition, Phan said.

"Every head of marketing or growth leader I'm talking to is saying really the same thing: AI is commoditizing software and flooding every category with new products, features, and launches. It's incredibly crowded and noisy. That is why B2B buyers are going to channels like LinkedIn, a creator's Substack, or a podcast on YouTube to discover new products and tools."

— Jen Phan, Co-founder and CEO, Passionfroot

Growth and Clients

Phan noted that over the past year, the company increased its revenue by 13 times and onboarded clients including ElevenLabs, Figma, Replit, Framer, and Gamma.

AI Features and Platform Tools

Since its last fundraise in 2024, Passionfroot has released an AI agent called Zest, which helps brands create, execute, and monitor campaign performance. The company claims Zest can also help businesses find suitable creators—both on and off the platform—that align with their marketing strategy.

The startup uses a proprietary creator graph based on data about reach and performance from thousands of campaigns. It also offers a wallet that companies can use to pay creators globally and track their spending.

Passionfroot reports that it has paid at least $10 million to creators on its platform over the last 18 months.

Future Developments

The company is working on helping clients measure how campaigns impact AI citations and how their brand appears in AI-powered answers. Passionfroot also plans to build AI features for creators, including monetization tips and content ideas.

Industry Trends

The funding comes as creator platforms like Substack and Beehiiv move to help creators find better monetization opportunities. Beehiiv launched a new community and ad marketplace last week, and Substack has introduced subscriber-only perks within newsletters.

Funding Details

Passionfroot's Series A also saw participation from existing investors Creandum, Supernode Global, and s16vc. The company has raised more than $21 million to date.

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