Hasbro Unveils KPop Demon Hunters Rumi Premium Electronic Sword at SDCC

At San Diego Comic-Con 2026, Hasbro announced the KPop Demon Hunters Rumi Sain-Geom Premium Electronic Sword, a collector-grade role-playing item inspired by the Oscar-winning Netflix film. The sword features motion-activated lights and sound with over 50 LED lights, multiple play modes reacting to movement, music, and singing, and a customizable display stand. Priced at $224.99, it is available for pre-order on Amazon, Hasbro Pulse, and the Netflix shop, with a release date of July 1, 2027. The announcement expands Hasbro's licensed product line for the globally popular KPop Demon Hunters franchise, which has won multiple awards including Oscars for Best Animated Feature and Best Original Song.

First published Aug 4, 01:56 PM UTCUpdated Jul 23, 07:59 PM UTC1 reports · 1 sources

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Hasbro Unveils KPop Demon Hunters Rumi Premium Electronic Sword at SDCC

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Hasbro Unveils KPop Demon Hunters Rumi Premium Electronic Sword at SDCCForbes - BusinessWesternJul 23, 07:59 PM UTC

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