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EntertainmentHasbro Unveils KPop Demon Hunters Rumi Premium Electronic Sword at SDCC
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At San Diego Comic-Con 2026, Hasbro announced the KPop Demon Hunters Rumi Sain-Geom Premium Electronic Sword, a collector-grade role-playing item inspired by the Oscar-winning Netflix film. The sword features motion-activated lights and sound with over 50 LED lights, multiple play modes reacting to movement, music, and singing, and a customizable display stand. Priced at $224.99, it is available for pre-order on Amazon, Hasbro Pulse, and the Netflix shop, with a release date of July 1, 2027. The announcement expands Hasbro's licensed product line for the globally popular KPop Demon Hunters franchise, which has won multiple awards including Oscars for Best Animated Feature and Best Original Song.
Source report
Hasbro announced at San Diego Comic-Con on Thursday a new role-playing item from the KPop Demon Hunters franchise: Rumi's Sain-Geom — also known as the "Four Tiger Sword" — featuring premium electronic and interactive capabilities.
Netflix awarded Hasbro the global master license to produce role-play items and other toys inspired by the Oscar-winning blockbuster movie musical. The company has already released several products in its KPop Demon Hunters line, including FURBY Furblets and role-playing items.
Hasbro is participating in SDCC 2026, which runs from Thursday through Sunday at the San Diego Convention Center. Among the new toy announcements was the KPop Demon Hunters Rumi Sain-Geom Premium Electronic Sword, retailing for $224.99.
The electronic sword is available for pre-order on Amazon, Hasbro Pulse, and the Netflix shop. It is scheduled for release on July 1, 2027, online and at most major retailers.
Features of the Rumi Sain-Geom Premium Electronic Sword
According to Hasbro, the KPop Demon Hunters Rumi Sain-Geom Premium Electronic Sword is a collector-grade item featuring:
- Premium sculpt, deco, and design
- Motion-activated light and sound
- More than 50 LED lights
- Sound effects inspired by the film
- Multiple play modes that react to movement, music, and the user's own singing
The sword also includes a purple-tinted display stand featuring the HUNTR/X singing trio's logo and customizable light-up color combinations. It is powered by a rechargeable USB-C port, enabling both interactive play and illuminated shelf display.
Background on KPop Demon Hunters
KPop Demon Hunters has become a global pop culture sensation since its release on Netflix on June 20, 2025. The film's massive popularity has driven significant demand for merchandise, with Hasbro among the companies responding to consumer interest.
The film has received numerous accolades, including:
- Oscars (2026): Best Animated Feature and Best Original Song for "Golden"
- Critics' Choice Awards and Golden Globes honors in the same categories
- Producers Guild of America: Outstanding Animated Feature
- Annie Awards: Outstanding Animated Feature
- American Music Awards (May 2026): Four wins
Related coverage:
- Hasbro's First 'KPop Demon Hunters' Toys Are Released
- Hasbro Deepens 'KPop Demon Hunters' Collaboration With Role-Playing Toys
- Mattel's 'KPop Demon Hunters' SDCC Exclusives Go On Sale This Week
- Funko Expands 'KPop Demon Hunters' Pops! Line With Demon Saja Boys And SDCC Experience
Source
Forbes - BusinessWestern
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Hasbro Unveils KPop Demon Hunters Rumi Premium Electronic Sword at SDCC