Netflix experienced a traffic surge driven by external content during this period. Rockstar Games released an exclusive extended look at GTA VI on Netflix on August 27, causing a sharp spike in mobile users and web visitors, and briefly crashing the service. This marks a notable single-day event compared to the previous weeks of inactivity, though it was not triggered by any change in Netflix's own business or strategy.
- Rockstar Games released an exclusive 26-minute extended look at GTA VI on Netflix, driving a 50% surge in mobile app users and a 125% increase in web visitors.
- High demand briefly crashed the Netflix platform, and the footage became the #1 title during its six-hour exclusive window.
- After the exclusive window, the trailer was uploaded to YouTube, garnering 6.7 million views.