Paramount+ to Test Micro Dramas on Mobile App to Compete with TikTok and YouTube

Paramount+ is planning to add micro dramas—short, vertical, soapy series with snack-sized episodes—to its mobile app in the coming months, according to an internal town hall presentation seen by Business Insider. The initiative aims to build 'mobile daily habits at scale' by recalibrating consumption behavior as audiences watch on the go. Paramount+ has already added a short-form video feed to its app, following a broader Hollywood trend. Netflix, Disney+, and Peacock have also embraced short-form content, with Peacock licensing shows from ReelShort. The move comes as Paramount Skydance deals with legal challenges to its Warner Bros. Discovery merger, which a federal judge temporarily blocked after a lawsuit by 12 states.

First published Aug 4, 01:53 PM UTCUpdated Jul 22, 07:45 PM UTC1 reports · 1 sources

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Paramount+ to Test Micro Dramas on Mobile App to Compete with TikTok and YouTube

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Paramount+ to Test Micro Dramas on Mobile App to Compete with TikTok and YouTubeAll Content from Business InsiderWesternJul 22, 07:45 PM UTC

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