FIFA could demand $3bn for US World Cup TV rights after 2026 tournament success

The 2026 FIFA World Cup, hosted by the United States, Canada, and Mexico, was a massive commercial success despite a lackluster final between Spain and Argentina. FIFA's revenue projections have risen from $13bn to over $15bn due to strong TV rights, sponsorship, and merchandise sales. The tournament saw record US viewership, boosting the value of future media rights. Fox Sports acquired the current English-language rights for $485m, but industry experts predict FIFA could demand $3bn for the combined English and Spanish language rights to the 2030 and 2034 World Cups. ESPN, Netflix, and Paramount are expected to bid aggressively for the next cycle. The 2030 World Cup will be held in Spain, Portugal, and Morocco.

First published Aug 4, 02:04 PM UTCUpdated Jul 20, 11:30 AM UTC1 reports · 1 sources

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FIFA could demand $3bn for US World Cup TV rights after 2026 tournament success

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FIFA could demand $3bn for US World Cup TV rights after 2026 tournament successYardbarker: SoccerWesternJul 20, 11:30 AM UTC

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FIFA ESPN Netflix Paramount Spain Argentina United States Canada Mexico Portugal Morocco Gianni Infantino