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China's market regulators hold symposium in Nanjing to optimize consumer environment
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On September 17, the National Market Regulation System held a working symposium in Nanjing, Jiangsu Province, to optimize the consumer environment. The meeting summarized the progress made since 2025 in building a favorable consumer environment and outlined key tasks for the next phase. According to the meeting, market regulators have intensified efforts, achieving significant results. Key accomplishments include launching a three-year action plan approved by the State Council, co-hosting an 'Optimize Consumer Environment Month' with multiple departments, and listing 290,000 businesses on the 'Consumer Check' platform offering no-reason returns. Pilot programs have cultivated demonstration zones including shopping districts, markets, and scenic spots. A revised complaint handling regulation has been issued to improve efficiency. Progress was reported in combating malicious claims under the anti-organized crime campaign, and 302,000 enterprises have joined the online dispute resolution (ODR) system. The meeting emphasized that fostering trustworthy consumption is a key breakthrough, requiring comprehensive planning and immediate action. It called for creating landmark results in consumption clusters, prioritizing market-based incentives to motivate businesses, and balancing cultivation with governance to prevent disputes. Officials from eight regions, including Jiangsu, Fujian, Shandong, and Zhejiang, shared their experiences. Representatives from 31 provinces, municipalities, and the Xinjiang Production and Construction Corps attended.
Source report
Nanjing, September 17 — The National Conference on Optimizing the Consumer Environment, organized by the State Administration for Market Regulation, was held in Nanjing, Jiangsu Province. The meeting aimed to implement the decisions and deployments of the Central Committee of the Communist Party of China and the State Council, as well as the requirements of the Administration's Party Leadership Group. It reviewed progress in consumer environment development since 2025 and outlined key tasks for the next phase.
Key Achievements Since 2025
Since the beginning of 2025, market regulatory authorities have intensified efforts to improve the consumer environment, achieving notable results:
- With State Council approval, a three-year action plan to optimize the consumer environment was launched.
- The "Optimize Consumer Environment Month" campaign was organized in collaboration with multiple departments.
- The "Consumer Check" platform registered 290,000 businesses offering no-reason returns.
- Pilot programs cultivated a number of trusted shopping districts, markets, and scenic spots across various regions.
- Revised regulations on handling market supervision complaints and reports were introduced, improving processing efficiency and effectiveness.
- In coordination with the Central Political and Legal Affairs Commission, efforts to deepen the special campaign against organized crime and vice achieved significant breakthroughs in curbing malicious claims.
- Jointly with the Ministry of Justice, diversified resolution mechanisms for consumer disputes were advanced, with 302,000 enterprises now participating in Online Dispute Resolution (ODR).
Priorities for the Next Phase
The conference emphasized that fostering trusted consumption is a key driver for improving the overall consumer environment. Key priorities include:
- Strengthening overall planning and swiftly launching comprehensive initiatives.
- Focusing on trusted consumption clusters as breakthrough points to accelerate the formation of landmark achievements.
- Prioritizing market-based incentives to stimulate the internal motivation of business operators.
- Balancing both cultivation and governance efforts to prevent and reduce consumer disputes at the source.
- Establishing and practicing a correct approach to performance evaluation, enhancing the credibility of the trusted consumption brand through tangible results.
Regional Exchange and Participation
Representatives from the market regulatory departments of eight regions—Jiangsu, Fujian, Shandong, Hainan, Gansu, Dalian (Liaoning), Hangzhou (Zhejiang), and Chengdu (Sichuan)—shared their experiences during the meeting.
The conference was attended by delegates from market regulatory departments of all 31 provinces, autonomous regions, and municipalities, as well as the Xinjiang Production and Construction Corps, along with representatives from relevant departments of the State Administration for Market Regulation.
Source
同花顺财经Eastern
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China’s market regulators meet in Nanjing to boost consumer environment with new initiatives