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Fangchengbao Launches Two Electric Sedans, Fangcheng S and SGT, Starting at 189,900 Yuan
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On September 16, Chinese automaker Fangchengbao (a BYD subsidiary) officially launched its all-scenario personality sedans, the Fang S and Fang SGT. The Fang S, a sports sedan, is priced between 189,900 and 229,900 yuan, while the SGT, a shooting brake variant, ranges from 219,900 to 239,900 yuan. Both models feature a 'Life Metal Aesthetics' design language, with multiple exterior and interior color options, and customizable features like peelable liquid wrap films and sports kits. The vehicles emphasize driving experience with a focus on 'returning to the essence of driving,' including an integrated sports seat, hexagonal steering wheel, and a 20-speaker Devialet audio system. Power output is 490 kW (666 hp) with a 0-100 km/h acceleration time of 3.6 seconds. The chassis uses Yunqing-M intelligent magnetorheological suspension. Safety features include a high-speed flat-tire stabilization system and BYD's second-generation Blade Battery. The launch aims to enter the sports sedan market, building on the success of the Fangchengbao Titanium 7, which has sold over 250,000 units. The article notes that the 200,000-yuan-class pure electric sedan market is competitive, and the new models' success will depend on user recognition.
Source report
September 16 — Fang Cheng Bao officially launched its all-scenario, multi-form personality sedans: the Fang S and Fang SGT.
Pricing
| Model | Price Range (RMB) | |-------|-------------------| | Fang S | 189,900 – 229,900 | | Fang SGT | 219,900 – 239,900 |
Model Overview
- Fang S: All-scenario personality sports sedan
- Fang SGT: All-scenario personality shooting brake
Range Options
- Fang S:
- Rear-wheel drive: 705 km
- Four-wheel drive: 710 km
- Fang SGT:
- Rear-wheel drive: 710 km and 805 km
As new additions to Fang Cheng Bao's sedan lineup, the Fang S series emphasizes original design, driving experience, intelligent cockpit, and safety features, covering both personalized and daily usage scenarios.
Exterior and Interior Design
Both models adopt a design language centered on "Life Metal Aesthetics."
Exterior Colors (6 options)
- Fashion Green
- Dynamic Yellow
- Modern Red
- Tech Silver
- Trendy Pink
- Hardcore Black
Interior Color Combinations (3 options)
- White-Black dual-tone
- Green-Grey dual-tone
- Purple-Black dual-tone
Optional Configurations
- Factory-installed peelable liquid wrap films
- Sports kits
- Tow hooks
The cabins feature premium leather and high-end stitching, balancing sportiness and comfort. The Fang S series offers personalized choices through customizable options such as aesthetic color changes, cockpit ecosystems, and driving modes.
Cockpit and Comfort
The cockpit centers on "returning to the essence of driving," focusing on synchronizing the five senses to achieve unity between driver and vehicle.
- Driver's seat: Integrated sports seat with side bolsters for body support during sharp cornering
- Low seating position with expansive forward view for improved cornering judgment
- Ultra-low wind resistance and sound-insulating laminated glass for noise reduction
- 20-speaker Devialet audio system
- Hexagonal steering wheel for enhanced grip and steering precision
- Comfort features: Cloud-like seats, one-touch zero-gravity recline for front passenger, fragrance system, in-car refrigerator, 128-color ambient lighting
Powertrain, Chassis, and Safety
Power and Handling
- Power output: 490 kW (666 hp)
- 0–100 km/h acceleration: 3.6 seconds
- Chassis: Yunqing-M intelligent magnetorheological suspension, dynamically building support according to corners
The system aims to synchronize five sensory experiences:
- Seating feel: Sports seat provides fixation and support
- Visual perception: Low seating position and wide field of view aid corner judgment
- Auditory experience: Sound-insulating glass and Devialet audio system
- Tactile feedback: Steering wheel and suspension emphasize precise steering
- Pedal response: Balanced push-back sensation with linear power delivery
Safety – "Four Lines of Defense"
- High-speed flat-tire stabilization system: Detects blowouts and adjusts torque distribution across all four wheels
- Supports assisted control during straight-line high-speed blowouts up to 190 km/h
- Supports assisted control during cornering blowouts up to 156 km/h
- Collision protection: High-strength steel and high-strength aluminum construction, paired with BYD's second-generation Blade Battery
Brand Positioning and Market Context
Fang Cheng Bao stated that the launch of the Fang S series represents a return to the brand's automotive roots and an entry into the sports sedan market. The Fang S and SGT adhere to four key synchronizations with users:
- Aesthetic alignment
- Driving control harmony
- Lifestyle compatibility
- Safety consistency
By maintaining original design aesthetics, pioneering multiple advanced technologies, and offering diverse customization options, the series aims to redefine the personalized sedan category as an all-around capable vehicle.
Market Background
- Cumulative sales of the Fang Cheng Bao Titanium 7 have surpassed 250,000 units, establishing a solid market foundation.
- The RMB 200,000-class pure electric sedan market features numerous popular models.
- Whether the Fang S and SGT can capture market share through lower price thresholds and personalized positioning will depend on sustained user recognition of their product experience.
Source: Guangzhou Daily New Flower City
Source
东方财富网-产经资讯Eastern
Part of this Story
BYD’s Fangchengbao launches Fang S and SGT sedans in China, starting at 189,900 yuan