David Beckham earns £19 mln from advertising during 2026 World Cup

Published Jul 22, 01:09 PM UTC

David Beckham, former England captain and co-owner of Inter Miami, earned £19 million (over €22 million) from advertising contracts with 11 major brands during the 2026 FIFA World Cup, according to market analysts. The tournament, held from June 11 to July 19 in the United States, Mexico, and Canada, saw Spain crowned world champion after defeating Argentina 1-0 in extra time. Beckham's brand partners included Adidas, Bank of America, EA Sports, Home Depot, Lay's, Lenovo, McDonald's, Ninja Kitchen, Pepsi, Stella Artois, and Verizon. Brand expert Nick Ede noted that Beckham's surname, social media presence, and international fame retain significant marketing value for events watched by billions. His eldest son Brooklyn also benefited, earning about £1 million from a DoorDash ad. Other celebrities earning major fees included Shakira and Justin Bieber.

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