Why being a 'FIFA Legend' at the World Cup is no ordinary job
The article explores the FIFA Legends program, which includes over 7,000 former footballers and coaches. Benefits include all-expenses-paid stays during the World Cup, free match tickets, and optional commercial appearances with no obligation to participate. Criteria for membership include winning a World Cup, outstanding contribution to a World Cup, playing in more than two World Cups or 10 matches, scoring over five goals, keeping five clean sheets, having over 100 caps, or winning official FIFA awards. The program was highlighted during the 2026 World Cup in the U.S., Canada, and Mexico, with events like the FIFA Legends Cup in New York, featuring players such as John Terry, Cafu, Kaka, and Javier Zanetti. FIFA President Gianni Infantino actively engages with legends for promotional content.
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