Apple to debut foldable iPhone Ultra at September 9 event under new CEO John Ternus
Apple is set to hold a product launch event on September 9, expected to unveil its first foldable iPhone Ultra, alongside iPhone 18 Pro models, AirPods, and HomePods. The foldable device, reportedly priced near $2,000, marks Apple’s entry into the foldable market and is a major test for new CEO John Ternus, who succeeded Tim Cook on September 1. Analysts suggest the device could contribute $14 billion to December quarter revenue.
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Apple reportedly to pay Samsung $250 per foldable display for iPhone Duo under 3-year deal
A report on Polymarket claims that Apple will pay Samsung $250 for every foldable display used in its upcoming iPhone Duo, under a 3-year supply deal. The information is attributed to an unnamed source and presented as a breaking news item on the prediction market platform. The deal would cover the supply of foldable screens for Apple's anticipated foldable iPhone model, tentatively called the iPhone Duo. The reported price per display is significantly higher than standard smartphone displays, reflecting the complexity and cost of foldable screen technology. The 3-year agreement suggests a long-term commitment between the two tech giants, who have a history of both competition and collaboration in the display and semiconductor markets. The report has not been officially confirmed by Apple or Samsung.
Read sourceApple iPhone Duo Foldable Sees Pre-Order Prices Surge 150% Above Official Launch Price
Apple has unveiled its first foldable smartphone, the iPhone Duo, at its autumn product launch event. Despite official sales being over a month away, proxy purchasing and pre-order demand have already emerged, with merchants offering high prices. Data from the Dewu app indicates that pre-sale orders for the iPhone Duo have been completed at a transaction price of 39,999 yuan, a premium of 24,000 yuan over the official starting price of 15,999 yuan, representing an increase of approximately 150%. Additionally, some merchants on the platform are currently listing the device at 59,999 yuan, which is 44,000 yuan above the official starting price. The report, attributed to Jiemian News, highlights strong early demand and speculative pricing in the secondary market.
iPhone Duo Pre-Orders Complete, Prices Surge 150% Above Official Starting Price
On September 11, it was reported that Apple unveiled its first foldable smartphone, the iPhone Duo, at its autumn product launch event. Although more than a month remains until the official release, demand for proxy purchasing and pre-orders has already emerged, with some merchants offering high-price quotes in advance. According to the Dewu app, pre-sale orders for the iPhone Duo have already been fulfilled, with transaction prices reaching 39,999 yuan—24,000 yuan higher than the official starting price of 15,999 yuan, representing an increase of approximately 150%. Meanwhile, some merchants on the platform are currently quoting prices as high as 59,999 yuan, exceeding the official starting price by 44,000 yuan.
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Apple's foldable iPhone Duo at $1,999 raises questions about target audience
Apple has unveiled its foldable iPhone, named the iPhone Duo, with a starting price of $1,999, sparking debate about its target market. Reuters questions who the device is for given its high cost. Samsung, a competitor in the foldable market, has publicly mocked Apple for being late to the foldable trend. The New York Times discusses how consumer technology journalists will review the new device. Yahoo Finance highlights two key problems: the device may be too large for users with small hands and faces high expectations as a next-generation product. The launch marks Apple's entry into the foldable smartphone segment, a market Samsung has dominated for years.
Read sourceApple's new boss gambles on £1,999 foldable iPhone in first major redesign
Apple has launched its most expensive iPhone ever, the foldable iPhone Duo, starting at £1,999 ($1,999) and marking the first major iPhone design change in nearly 20 years. The device, which took eight years to develop, was unveiled by new CEO John Ternus, who took over from Tim Cook this month. Ternus claimed the foldable 'redefines the experience' compared to competitors like Samsung and Huawei. However, analysts warn of challenges: Huawei dominates nearly 80% of China's foldable market, and foldables currently make up only 2% of global smartphone sales. The high price risks making it a 'premium-priced ornament' similar to Apple's Vision Pro headset, which was not a hit. Apple also revealed the iPhone 18 Pro and Pro Max, starting at $1,199 and $1,299 respectively. The company faces a learning curve for users accustomed to traditional iPhones, and even with Apple's entry, foldable sales are expected to reach only 4% of the market in the next decade.
Read sourceApple unveils iPhone Duo folding phone at $1,999 with largest display
Apple has unveiled the iPhone Duo, its first foldable smartphone, priced at $1,999. The device features advanced screen and hinge technology and boasts the largest display of any iPhone model to date. The announcement marks Apple's entry into the foldable phone market, competing with existing offerings from other manufacturers. The post includes a link for more details.
Read sourceApple unveils iPhone Duo foldable with 7.6-inch screen starting at US$1,999
Apple has officially entered the foldable smartphone market with the unveiling of the iPhone Duo, marking its most significant design change in nearly two decades. The device features a 7.6-inch screen and will start at a price of US$1,999. This launch represents Apple's first foray into foldable technology, a segment that has been growing with competitors like Samsung and Huawei. The iPhone Duo is expected to compete directly with other high-end foldable devices, offering Apple's ecosystem and design philosophy in a new form factor. The announcement was made via a post on X, signaling a major product milestone for the company. The pricing positions the iPhone Duo in the premium tier of the smartphone market, targeting early adopters and loyal Apple customers. Further details on availability and specifications are anticipated in subsequent official communications.
Read sourceNew CEO John Ternus Faces Historic Test as Apple Launches First Foldable iPhone Duo
Apple has introduced its first foldable smartphone, the iPhone Duo, under new CEO John Ternus. The article, published by Die Welt on September 9, 2026, outlines the significant challenges Ternus faces at the start of his tenure, including high product prices, a shortage of memory chips, and ongoing problems with the Siri voice assistant. The piece identifies six urgent tasks that will determine whether Ternus succeeds or fails in leading Apple through this transitional period. The launch of the iPhone Duo marks a new era for the company, but the combination of supply chain constraints and software issues presents a historic test of maturity for the tech giant. The article frames this moment as a critical juncture for Apple's future direction under new leadership.
Read sourceApple unveils first foldable smartphone, betting on new category to boost growth
Apple unveiled its first foldable smartphone during a wide-ranging event on Wednesday, marking a major product category expansion for the company's flagship lineup. The move represents a strategic bet that foldable devices can reinvigorate growth for Apple's biggest-selling product line. The announcement was covered by Chris Welch, who was present at the event and provided context on why this launch is significant for the brand. The foldable smartphone enters a market segment that has been growing but remains niche, with competitors like Samsung having already established a presence. Apple's entry signals confidence in the form factor's long-term potential and could reshape the competitive landscape. The event included other announcements, but the foldable phone was the centerpiece, reflecting Apple's effort to drive new demand and upgrade cycles among its customer base.
Read sourceApple enters foldable market with iPhone Duo, starting at $1,999
Apple has officially entered the foldable smartphone market with the launch of the iPhone Duo, a device the company says was inspired by the versatility of the iPad. The iPhone Duo starts at $1,999 with 256GB of internal storage and will be available in two color options. Pre-orders for the new foldable device open on October 16, with the product set to hit retail stores on October 23. The announcement marks Apple's first foray into the foldable form factor, a segment that has seen growing competition from other major smartphone manufacturers. The company's decision to price the device at a premium tier aligns with its strategy of positioning new product categories at the high end of the market. The iPhone Duo is expected to compete directly with existing foldable offerings from Samsung and other Android-based manufacturers.
Read sourceApple Unveils iPhone Duo Foldable Phone at $1,999 Alongside iPhone 18 Pro Models
Apple held a major launch event where it announced several new products, including its first foldable iPhone, the iPhone Duo, priced at $1,999. The company also debuted the iPhone 18 Pro and iPhone 18 Pro Max, alongside new Apple Watch models. The event was covered by multiple major news outlets including The New York Times, CNN, Yahoo Finance, and Business Insider, with each highlighting the foldable device as a key announcement. The iPhone Duo marks Apple's entry into the foldable smartphone market, competing with existing offerings from Samsung and other manufacturers. The new Pro models feature upgraded cameras and processors. The announcements were made during a live event that attracted significant media attention.
Read sourceApple unveils $2,000 iPhone Duo foldable phone with 7.6-inch display
Apple has officially entered the foldable smartphone market with the launch of the iPhone Duo, priced starting at $1,999. The device, unveiled on Wednesday, features a book-like folding design with a 5.4-inch exterior screen and a 7.6-inch internal display. It will be available in Star White and Night Sky colors, with pre-orders starting October 16 and sales beginning October 23. Apple claims the Duo is the thinnest iPhone ever when opened, using a titanium bottom layer and multi-layer lamination to prevent screen wear. The phone reintroduces Touch ID via a side sensor and offers a repositioned task bar. Apple CEO John Ternus positioned the device as superior to competitors' foldables, though the company is late to the market—Samsung launched its first Galaxy Fold in 2019. The Duo is designed for productivity and entertainment, allowing multiple apps open simultaneously and supporting vertical and landscape modes. As a first-generation device, potential durability issues remain to be seen in real-world use.
Read sourceApple unveils folding iPhone Duo at $1,999; iPhone 18 Pro prices rise $100
Apple officially entered the foldable smartphone market on Wednesday, unveiling the iPhone Duo at its annual fall product launch event. Starting at $1,999, the Duo is priced in line with competitors but lower than Wall Street expected. When folded, the Duo is passport-shaped with a 5.4-inch outer display; when unfolded, the inner display is 7.6 inches. Pre-orders start Oct. 16 with availability Oct. 23. Apple also unveiled the iPhone 18 Pro and Pro Max with upgraded cameras, editing functionality, and a new A20 chipset, with starting prices increasing by $100 to $1,199 and $1,299 respectively. Pre-orders for the 18 models start Saturday with availability Sept. 18. New CEO John Ternus described the iPhone as an 'intelligent personal hub' for AI. Separately, markets fell on rising oil prices above $101 per barrel due to US-Iran tensions, impacting consumer stocks. Kimberly-Clark shares fell after providing a disappointing Q3 update citing production issues and inventory de-loading.
Apple unveils first foldable smartphone to boost iPhone lineup growth
Apple unveiled its first foldable smartphone during a wide-ranging event on Wednesday, marking the company's entry into a new product category. The launch represents a strategic bet that foldable devices can reinvigorate growth for Apple's biggest-selling lineup, the iPhone. The event showcased the company's latest innovation in smartphone design, moving beyond traditional form factors to compete in the growing foldable market. The announcement was accompanied by a photo credit to David Paul Morris of Bloomberg, and links to further coverage were provided. The move comes as Apple seeks to energize sales amid a maturing smartphone market and increasing competition from rivals like Samsung and Huawei, which have already released multiple generations of foldable devices.
Read sourceApple CEO John Ternus unveils foldable-screen smartphone in major overhaul
Apple's new chief executive, John Ternus, has announced the most significant overhaul of the smartphone in its nearly 20-year history by introducing a foldable screen. The announcement marks a major shift in Apple's product strategy under new leadership, positioning the company to compete in the growing foldable device market. The move is expected to redefine the smartphone form factor and could influence the broader industry. Ternus, who recently succeeded Tim Cook, made the announcement in a public statement, signaling a new era for Apple's flagship product. The foldable screen represents a departure from Apple's traditional design philosophy and aims to capture consumer interest in innovative mobile technology. Details on release dates, pricing, and technical specifications were not provided in the initial announcement.
Read sourceApple launches its first foldable iPhone Duo with record price of €2,299
Apple has entered the foldable smartphone market with the launch of the iPhone Duo, its first foldable device, priced at a record €2,299. The phone, introduced by new CEO John Ternus, features a 7.6-inch inner display and a 5.4-inch outer screen, with dimensions similar to a passport when folded. Apple claims the crease in the middle of the unfolded display is significantly less noticeable than competitors' devices, and the inner camera is hidden beneath the display. However, compromises include a limited 2x optical zoom and fingerprint unlocking instead of FaceID. The launch comes years after pioneers like Samsung, Huawei, and Google, but market research firm IDC predicts Apple will capture 31% of the foldable market by unit volume and 44% by revenue in 2027. Currently, Huawei leads the segment with roughly half of foldable sales, while Samsung recently released the Galaxy Z Fold8 at €1,999 in a similar format.
Read sourceApple unveils iPhone Duo foldable starting at $1,999, preorders open October 16
Apple has announced its first-ever foldable iPhone, named the iPhone Duo, with a starting price of $1,999. Preorders for the device will open on October 16, and it will be available in stores starting October 23. The company describes this as the biggest iPhone design shift in nearly 20 years, marking a significant departure from the traditional iPhone form factor. The announcement was made via a post on X (formerly Twitter) by TechCrunch, highlighting the product's launch timeline and positioning it as a major milestone in Apple's smartphone evolution. The iPhone Duo represents Apple's entry into the foldable smartphone market, competing with similar devices from other manufacturers. The post includes hashtags #iPhoneDuo, #Apple, and #AppleEvent, suggesting the product was unveiled at an Apple event. No further technical specifications or features were provided in the announcement.
Read sourceApple's first foldable iPhone 'Duo' will start at $1,999, source says
According to a post on X from WSJ, Apple's first foldable iPhone, named the 'Duo', will start at a price of $1,999. The device is designed to fit comfortably in a pocket and will allow users to run more than one app simultaneously. The post includes links to further information. This marks Apple's entry into the foldable smartphone market, competing with devices from Samsung and other manufacturers. The high starting price positions the iPhone Duo as a premium product in the foldable segment.
Read sourceApple Unveils First Foldable iPhone Duo Starting at $1,999 with 7.6-Inch Display
Apple has officially announced its first foldable iPhone, the iPhone Duo, through its Newsroom. The device features a 7.6-inch inner display when unfolded and a 5.4-inch outer display when closed, making it the largest screen area ever on an iPhone. It is powered by the A20 Pro chip and includes vapor chamber cooling technology. The iPhone Duo offers up to 44 hours of video playback battery life. Pre-orders are set to begin on October 16, with the official release on October 23. The starting price is $1,999. The announcement fully disclosed key specifications including displays, hinge design, processor, battery life, and pricing, allowing consumers to evaluate the practical trade-offs of this new foldable form factor.
Read sourceApple unveils iPhone Duo, its first foldable phone with 80% larger screen than iPhone 18 Pro
Apple has officially announced the iPhone Duo, marking the company's entry into the foldable smartphone market. The new device features a screen that is 80% larger than the iPhone 18 Pro, according to the announcement. This launch represents a significant product expansion for Apple, which has long been rumored to be developing a foldable device. The iPhone Duo is expected to compete with other foldable phones from Samsung, Google, and other manufacturers. The 80% screen size increase over the iPhone 18 Pro suggests a tablet-like display when unfolded, offering users a larger canvas for multitasking, media consumption, and productivity. The announcement was made via a social media post, and further details on pricing, availability, and specifications are anticipated.
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