Shakira, Madonna and BTS to Headline Historic World Cup Final Halftime Show
FIFA has officially announced that the first-ever halftime show for a World Cup final will feature global music icons Shakira, Madonna, and the K-pop group BTS. This historic performance is scheduled to take place during the 2026 FIFA World Cup final on July 19 at MetLife Stadium in New Jersey. The event marks a significant expansion of FIFA's entertainment strategy for the tournament, which is co-hosted by the United States, Canada, and Mexico. Chris Martin, frontman of Coldplay, will curate the show, aiming to blend music, sport, and global culture. FIFA President Gianni Infantino described the initiative as a special moment designed to unite fans and support social causes, with proceeds contributing to the FIFA Global Citizen Education Fund. This move aligns the World Cup more closely with high-profile entertainment spectacles like the Super Bowl, reflecting FIFA's effort to reach wider global audiences beyond traditional sports fans. The 2026 tournament will be the largest in history, featuring 48 teams and 104 matches, further emphasizing the scale of this cultural integration.
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