Procter & Gamble acquires supplement brand Thorne for $3.8 billion
Procter & Gamble announced on August 4, 2026, its acquisition of premium supplement brand Thorne from L Catterton for $3.8 billion. The all-cash deal, expected to close later in 2026 pending regulatory approvals, expands P&G’s health and wellness division, which includes Metamucil and New Chapter. Thorne, founded in 1984, generated over $500 million in 2025 revenue and is popular among consumers under 40. P&G shares rose about 1% on the news.
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P&G's $3.8B Thorne Wellness Deal Faces Cost Headwinds
Procter & Gamble agreed to acquire Thorne, a science-backed wellness brand, from L Catterton for $3.8 billion in cash, closing in Q4 2026. The deal comes a day after P&G issued a fiscal 2027 earnings guide below expectations, citing roughly $1 billion in new commodity, energy, and transportation cost headwinds. Core EPS is guided to $6.89-$7.11, implying 0-3% growth. In fiscal Q4, net sales rose 2% to $21.2B but organic sales were flat, and core EPS fell 3% to $1.43. P&G plans to return $10B in dividends and $5B in buybacks in fiscal 2027. Hedge fund ownership fell from 90 to 78 funds, while short interest is low at 0.99% of float. The article presents both a bull case (wellness expansion, clinical credibility) and a bear case (cost pressures, low growth guidance).
Procter & Gamble Acquires Thorne for $3.8 Billion to Expand in Health and Self-Care Market
Procter & Gamble (PG) announced a definitive agreement to acquire premium wellness and dietary supplement maker Thorne for $3.8 billion in an all-cash transaction. The acquisition provides PG with immediate scale in the rapidly expanding health and self-care market. Thorne, acquired from private equity firm L Catterton, generated over $500 million in revenue last year and targets $650 million in 2026. The deal is expected to accelerate growth across PG's Personal Health Care division, improve profit margins, and expand access to health-conscious consumers under 40. PG can leverage its global distribution to scale Thorne's reach and integrate its direct-to-consumer digital model. PG shares extended gains on the news, though the stock is down about 12% from its year-to-date high. Wall Street analysts maintain a 'Moderate Buy' consensus with a mean price target of $161, implying about 9% upside. PG also offers a dividend yield of 2.94%.
Procter & Gamble to Acquire Thorne for $3.8B, Expanding Personal Health Care Portfolio
Procter & Gamble (P&G) announced on August 4, 2026, its acquisition of Thorne, a premium supplements company, for $3.8 billion. The deal, disclosed by CEO Shailesh Jejurikar on CNBC, aims to strengthen P&G's wellness and personal health care portfolio. Thorne, founded in 1984, is known for its science-backed, high-quality supplements trusted by healthcare practitioners and consumers. P&G Health Care CEO Paul Gama highlighted growing consumer interest in self-care and personalized health. Thorne CEO Colin Watts expressed confidence in P&G as a partner to expand the brand's mission. The transaction, expected to close later in 2026 pending regulatory approvals, involves P&G acquiring Thorne from L Catterton's Flagship Fund. P&G's share price rose 1.5% to $147.20 following the announcement.
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P&G to acquire supplement brand Thorne for $3.8 billion
Procter & Gamble announced on August 4, 2026, that it will acquire premium supplement brand Thorne for $3.8 billion from L Catterton's Flagship Fund. The deal, expected to close later in 2026 subject to regulatory approvals, expands P&G's health and wellness division which already includes Metamucil, Align Probiotic, and New Chapter. Thorne, which traces its origins to 1984 and had annual revenue exceeding $500 million in 2025, will strengthen P&G's position in the growing self-care and wellness market. The acquisition represents a significant return for L Catterton, which bought Thorne for $680 million in 2023. P&G CEO Shailesh Jejurikar announced the deal on CNBC, noting that consumers under 40 account for the largest share of Thorne's sales. The move comes amid broader industry consolidation, with Unilever acquiring Grüns and Nestlé reviewing its supplement lines. P&G stock rose about 1% on the announcement day.
P&G to acquire supplement brand Thorne for $3.8 billion
Procter & Gamble (P&G) announced on August 4, 2026, that it will acquire supplement brand Thorne for $3.8 billion from L Catterton's Flagship Fund. The deal, expected to close later this year pending regulatory approvals, expands P&G's health and wellness division, which already includes Metamucil, Align Probiotic, and New Chapter. Thorne, founded in 1984, generated over $500 million in annual revenue in 2025. The acquisition represents a significant return for L Catterton, which bought Thorne for $680 million in 2023. P&G CEO Shailesh Jejurikar announced the deal on CNBC, noting that consumers under 40 account for the largest share of Thorne's sales. The move follows broader industry trends, with Unilever acquiring Grüns and Nestlé reviewing its supplement lines. P&G stock rose about 1% on the announcement day.
Procter & Gamble to Acquire Supplements Brand Thorne
Procter & Gamble (P&G) announced it will acquire the supplement brand Thorne, as confirmed by CEO Shailesh Jejurikar in an interview on CNBC's 'Squawk on the Street.' The acquisition, set to be announced Tuesday, is part of P&G's strategy to expand its health and wellness division, which already includes brands like Vicks and Oral-B. Jejurikar praised Thorne as a well-run operation with a long history. The deal underscores P&G's push into the growing supplements market. Financial terms were not disclosed in the initial report, which is described as breaking news.