Procter & Gamble to acquire supplements brand Thorne

Published Aug 4, 03:29 PM UTC

Procter & Gamble (P&G) announced it will acquire the supplement brand Thorne, as confirmed by CEO Shailesh Jejurikar in an interview on CNBC's 'Squawk on the Street.' The acquisition, set to be announced Tuesday, is part of P&G's strategy to expand its health and wellness division, which already includes brands like Vicks and Oral-B. Jejurikar praised Thorne as a well-run operation with a long history. The deal underscores P&G's push into the growing supplements market. Financial terms were not disclosed in the initial report, which is described as breaking news.