Pine Cosmetic Inc. files for Chapter 11 bankruptcy amid Korean cosmetics boom
Pine Cosmetic Inc., a New York-based cosmetics company specializing in Korean skincare products, filed for Chapter 11 bankruptcy protection on July 17, 2026, in the Eastern District of New York. The company, which operates brands including Pine Beauty Mall, LeBody USA, and La Noubelle, listed assets between $100,000 and $500,000 and debts between $1 million and $10 million. Major unsecured creditors include Chase Bank ($229,000), CESC-Covic EIDL Servicers ($218,000), and First Bank ($150,000). The company plans to reorganize and continue normal operations. The filing comes amid surging popularity of Korean cosmetics in the U.S., where exports nearly tripled from $641 million in 2020 to $1.91 billion in 2024. The article also notes other recent cosmetics bankruptcies, including Adwoa Beauty (converted to Chapter 7 liquidation) and Miyoshi America Inc. (prepackaged Chapter 11 over talc litigation).
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