OnePlus Removed from Best Buy Stores as US Market Presence Declines, Replaced by Nothing
OnePlus has been removed from physical displays in Best Buy stores across the United States, marking a significant downturn in its retail presence. The vacant shelf space is reportedly being filled by devices from competitor Nothing, specifically the Nothing Phone (3) and Phone (4a) Pro. This development follows reports of OnePlus evaluating its strategic roadmap in both North America and Europe, amid broader restructuring within its parent company, Oppo, which recently merged OnePlus with Realme. While OnePlus devices remain available for purchase on Best Buy’s website with in-store pickup options, the loss of physical retail visibility is seen as a critical blow. The brand had already lost major US carrier partnerships years ago, making Best Buy one of its last remaining strongholds in the American market. Industry analysts from Wave7 Research confirmed the transition in multiple store locations, including Kansas and California. This move underscores the shrinking footprint of OnePlus in the US smartphone market, raising concerns about the brand's long-term viability in the region despite assurances that after-sales support and software updates will continue for existing users.
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