Reddit to Make Login Default as Google Search Referrals Fall Over 1M a Week
Reddit announced in its third-quarter 2026 earnings that it will move toward a primarily logged-in experience, first testing the change in select non-U.S. markets in Q4 with no global timeline. The company said Google search referrals fell by more than 1 million per week on average in October, and U.S. daily active users dropped to 50.7 million from 53.2 million in Q2. Revenue rose 53% year-over-year to $895 million, with net income of $283 million. CEO Steve Huffman said Google's AI Mode does not drive traffic to Reddit.
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