Story · Dubai
Making it in the UAE – Dani Afiouni – From the Arctic to Abu Dhabi: Entrepreneur Dani Afiouni wants to help you live your best life
Dani Afiouni, a Lebanese endurance athlete and former corporate executive, founded Longevity Wellness Hub in Dubai in 2019 after a decade of extreme sports including Arctic marathons and Everest climbs. The data-driven wellness business, born from his experiences in recovery and stress training, has expanded from a recovery studio to a longevity-focused hub with locations in Dubai, Riyadh, and Jeddah, with Abu Dhabi and international expansion planned. Afiouni also launched an impact initiative to help residents heal from conflict-related stress. He credits Dubai's forward-looking environment and the Covid pandemic as catalysts for the business's growth, describing it as a passion project that keeps on giving.
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