FIFA Plans to Sell World Cup Stakes, UEFA Condemns Move as Selling Football's Soul
FIFA President Gianni Infantino proposes creating FIFA Forward Enterprise (FFE), a $20 billion subsidiary to manage World Cup and Club World Cup commercial rights, selling minority stakes to private investors like Joshua Kushner's Thrive Eternal, with JPMorgan advising. The plan, reportedly worth over $4 billion, could expand the World Cup beyond 48 teams and increase tournament frequency. UEFA issued a fiery statement condemning the move, arguing football governance is not a commodity and warning of lost transparency and integrity. The rift highlights a major clash over football's future commercialization.