Making it in the UAE – Dani Afiouni – From the Arctic to Abu Dhabi: Entrepreneur Dani Afiouni wants to help you live your best life
This article profiles Dani Afiouni, a Lebanese endurance athlete and former corporate executive who founded Longevity Wellness Hub in Dubai in 2019. Drawing on a decade of extreme endurance challenges—including marathons at the North Pole and on Everest—Afiouni built a data-driven wellness company focused on helping clients optimize their bodies and minds through recovery and stress management. The business has expanded from a single recovery studio to a longevity-focused hub with locations in Dubai, Riyadh, and Jeddah, with plans for Abu Dhabi and international growth from September. Afiouni credits Dubai's forward-looking environment and the COVID-19 pandemic as catalysts for the business's growth. He is also launching an impact initiative to help residents heal from conflict-related stress.
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