India relaxes e-commerce investment rules for exports in win for Amazon
India's government has relaxed foreign investment rules to allow e-commerce companies like Amazon to buy products directly from Indian sellers and export them overseas. The policy change, announced on July 23, 2026, is a significant win for Amazon, which lobbied for months. Previously, India prohibited foreign e-commerce firms from selling goods directly to consumers domestically or abroad, limiting them to marketplace operations. The government stated the move aims to boost exports by facilitating greater access to global markets. The relaxation comes despite opposition from industry groups representing small retailers, who argue it could be abused by foreign companies and give them more control over supply chains. The decision also follows a 2024 antitrust investigation that found Amazon breached competition laws through deep discounting and preferential treatment of certain sellers, allegations Amazon denies.
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