FIFA bosses to make billions in profit as World Cup 2026 brings in nearly £4bn
According to research by Brand Finance, FIFA is set to generate approximately £3.8bn ($5.2bn) in profit from the 2026 World Cup, held across the US, Mexico, and Canada. The tournament created £45bn in enterprise value from £2bn in sponsorship, yielding a 22-fold return. Sponsors added an estimated £5.3bn to their combined brand value. The expanded 48-team, 104-match format saw continued high sponsor demand. Brand Finance's Richard Haigh noted FIFA's strong commercial model, where sponsors carry execution risk but still generate significant value. The article also covers England's 6-4 victory over France, with Kylian Mbappe becoming the all-time leading World Cup goalscorer with 22 goals, and England captain Harry Kane thanking fans after a semi-final defeat to Argentina.
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