China’s market regulator to launch special campaigns targeting live-streaming and second-hand e-commerce
On September 20, China’s State Administration for Market Regulation announced plans during the 15th Five-Year Plan period to amend the E-Commerce Law, adding penalties like proportional fines and business suspension. It will launch special campaigns for live-streaming e-commerce governance and second-hand e-commerce platform regulation, expand the law’s scope to cover new business forms and gig workers, and accelerate a national online supervision platform to improve cross-departmental data sharing.
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China's Market Regulator Outlines Three Priorities for Platform Economy in 15th Five-Year Plan
Zhu Jianqiao, Director of the Network Transaction Supervision and Administration Department of China's State Administration for Market Regulation (SAMR), announced at a State Council Information Office press conference on the 20th that three key areas will be prioritized during the 15th Five-Year Plan period to promote innovation and healthy development in the platform economy. First, SAMR will accelerate amendments to the E-Commerce Law, adding penalty types like proportional fines and suspension of operations, and expanding the law's scope to include new e-commerce operators and workers in new employment models. Second, SAMR will enhance routine supervision through special campaigns targeting platform verification obligations, live-streaming e-commerce, and second-hand e-commerce platforms, while also formulating a negative list for online trading platform rules. Third, SAMR will support standardized development by issuing compliance evaluation guidelines for online trading platforms, accelerating the national network supervision platform, and establishing high-standard demonstration zones for online market supervision and services to promote online-offline integration.
Read sourceChina's Market Regulator to Amend E-Commerce Law, Launch Live-Streaming E-Commerce Campaigns
On September 20, the State Council Information Office held a press conference where the State Administration for Market Regulation (SAMR) outlined key priorities for the 15th Five-Year Plan period. SAMR announced it will accelerate the amendment of the E-Commerce Law, adding penalty types such as proportional fines and suspension of business operations to strengthen platforms' primary responsibilities in merchant onboarding, commodity information control, consumer safety, and merchant rights. The amendment will also expand the law's regulatory scope to include new forms of e-commerce operators, workers in new employment models, and platform-related entities, shifting from a dual-subject to a multi-subject framework. Additionally, SAMR will deepen enforcement of platform verification and registration obligations, launch governance campaigns targeting the live-streaming e-commerce industry, regulate second-hand e-commerce platforms, and accelerate the construction of a national online supervision platform to enhance cross-level and cross-departmental regulatory data sharing and collaborative governance.
Read sourceChina's Market Regulator to Launch Special Campaigns Targeting Live-Streaming E-Commerce
On September 20, it was reported that during the '15th Five-Year Plan' period, the State Administration for Market Regulation (SAMR) will prioritize strengthening oversight to promote win-win development among platform enterprises, in-platform operators, and workers. The SAMR plans to accelerate amendments to the E-Commerce Law, introducing new penalties such as proportional fines and suspension of business activities to solidify platforms' responsibilities in merchant reviews, product control, consumer safety, and merchant rights. The law's scope will also expand to include new e-commerce operators, workers in new employment models, and platform-related entities, shifting from a binary to a multi-subject framework. Additionally, the SAMR will advance special campaigns to enforce platform verification and registration obligations, govern the live-streaming e-commerce industry, and standardize second-hand e-commerce platforms to continuously regulate the online market order.
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China's Market Regulator Plans Special Campaigns for Live-Streaming and Second-Hand E-Commerce
According to Jin10 Data on September 20, the State Administration for Market Regulation (SAMR) announced that during the 15th Five-Year Plan period, a key priority is to strengthen oversight and promote win-win development among platform enterprises, in-platform operators, and workers. The SAMR will accelerate efforts to amend the E-Commerce Law, introducing new penalty types such as proportional fines and suspension of relevant business activities to solidify platforms' primary responsibilities in merchant onboarding, product information control, consumer safety, and protection of merchants' autonomous operating rights. The scope of regulation will be expanded to include e-commerce operators in new business formats, workers in new employment forms, and platform-associated entities, shifting the law from regulating dual-party to multi-party relationships. Additionally, special campaigns will be launched to enforce platforms' verification and registration obligations, govern the live-streaming e-commerce industry, and standardize second-hand e-commerce platforms, aiming to continuously regulate the online market order. (CCTV News)
China's Market Regulator to Launch Special Campaigns Including Live-Streaming E-Commerce Governance
On September 20, China's State Administration for Market Regulation (SAMR) announced at a State Council Information Office press conference that during the '15th Five-Year Plan' period, one of its key tasks will be strengthening oversight to promote win-win development for platforms, merchants, and workers. SAMR will accelerate amendments to the E-Commerce Law, adding penalty types such as proportional fines and business suspension to strengthen platform responsibilities in merchant review, product information control, consumer safety, and merchant autonomy. The law will also be expanded to cover new business forms including e-commerce operators, gig economy workers, and related entities, shifting from a dual to a multi-subject legal framework. SAMR will deepen the platform verification registration obligation campaign and launch special campaigns for live-streaming e-commerce industry governance and second-hand e-commerce platform regulation to continuously standardize the online market order. Additionally, SAMR will accelerate the construction and application of the national online market supervision platform to promote cross-departmental and cross-level data sharing and improve collaborative governance efficiency.
Read sourceChina's market regulator announces e-commerce governance campaigns for 15th Five-Year Plan period
On March 20, China's State Council Information Office held a press conference on promoting high-quality market regulation during the '15th Five-Year Plan' period (2026-2030). Zhu Jianqiao, Director of the Network Transaction Supervision and Management Department of the State Administration for Market Regulation, stated that the platform economy connects numerous industries and households. To promote innovation and healthy development, the regulator will focus on three areas. First, it will accelerate legal revisions to clarify responsibilities of various entities, including e-commerce operators, new employment form workers, and platform-related parties, shifting from a dual-subject to a multi-subject legal framework. Second, it will enhance routine supervision by launching special campaigns to regulate livestream e-commerce and second-hand e-commerce platforms, investigating cases and publishing typical examples. It will also implement a 'negative list' for online transaction platform rules to protect stakeholder rights. Third, it will support healthy platform development by issuing compliance evaluation guidelines to help platforms fulfill their 'gatekeeper' responsibilities.
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