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China's SAMR plans to amend E-Commerce Law, launch special campaigns on live-streaming and second-hand e-commerce
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According to Jin10 Data on September 20, the State Administration for Market Regulation (SAMR) announced that during the 15th Five-Year Plan period, a key priority is to strengthen oversight and promote win-win development among platform enterprises, in-platform operators, and workers. The SAMR will accelerate efforts to amend the E-Commerce Law, introducing new penalty types such as proportional fines and suspension of relevant business activities to solidify platforms' primary responsibilities in merchant onboarding, product information control, consumer safety, and protection of merchants' autonomous operating rights. The scope of regulation will be expanded to include e-commerce operators in new business formats, workers in new employment forms, and platform-associated entities, shifting the law from regulating dual-party to multi-party relationships. Additionally, special campaigns will be launched to enforce platforms' verification and registration obligations, govern the live-streaming e-commerce industry, and standardize second-hand e-commerce platforms, aiming to continuously regulate the online market order. (CCTV News)
Source report
Beijing, September 20 (Jin10 Data) — During the 15th Five-Year Plan period (2026–2030), a key priority for the State Administration for Market Regulation (SAMR) is to strengthen oversight and promote win-win development among platform enterprises, in-platform operators, and workers.
Key Measures
1. Accelerated Amendment of the E-Commerce Law
Strengthening platform responsibilities:
- Building upon existing legal liability provisions, new penalty types will be introduced, including proportional fines and suspension of relevant business activities
- These measures aim to further solidify platforms' primary responsibilities in areas such as:
- Merchant onboarding reviews
- Product information control
- Consumer safety assurance
- Protection of merchants' autonomous operating rights
Expanding regulatory scope:
- Adapting to trends in the platform economy, the scope of regulation will be broadened to include:
- E-commerce operators in new business formats
- Workers in new employment forms
- Entities associated with platforms
- This shift will transform the law from regulating dual-party relationships to multi-party relationships
2. Targeted Enforcement Campaigns
- Special campaigns to enforce platforms' verification and registration obligations will be deeply advanced
- Initiatives targeting governance of the live-streaming e-commerce industry will be pursued
- Standardization of second-hand e-commerce platforms will be promoted
- These efforts aim to continuously regulate the online market order
(Source: CCTV News)
Source
金十数据Eastern
Part of this Story
China’s market regulator to launch e-commerce governance campaigns for 2026-2030 period