China unveils 15th Five-Year Plan to boost cultural exports of games, animation, and toys
China's Ministry of Culture and Tourism released its 15th Five-Year Plan (2026-2030) for cultural industry development on September 18, followed by a September 24 press conference detailing export promotion measures. The plan aims to accelerate overseas expansion of animation, games, performing arts, trendy toys, arts and crafts, stage equipment, and gaming devices. Officials cited the global success of products like "Black Myth: Wukong" and "Ne Zha," and the "new three" cultural exports—online literature, web dramas, and online games. The ministry will build trade platforms, strengthen service carriers, and facilitate project matchmaking to achieve quantitative and qualitative growth in cultural trade.
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China's Culture and Tourism Ministry to Prioritize Integration in 15th Five-Year Plan
China's Ministry of Culture and Tourism announced on September 24 that during the 15th Five-Year Plan period (2026-2030), it will prioritize the deep integration of culture and tourism. Vice Minister Wang Jianhua stated at a State Council press conference that the ministry will promote 'using culture to shape tourism and tourism to showcase culture,' aiming for broader, deeper, and higher-level integration. Key measures include embedding socialist, revolutionary, and traditional Chinese cultural values into tourism products, and enhancing the cultural dimension of tourism services such as dining, accommodation, and transportation. The ministry also plans to leverage digital and information technologies to transform cultural creation, tourism consumption, and visitor experiences. Additionally, it will strengthen cross-sector collaboration to boost high-quality development and improve people's quality of life. The announcement outlines a strategic roadmap for China's cultural and tourism sectors over the next five years.
Read sourceChina's Culture Ministry Outlines Plan to Boost Cultural Exports and Industry Growth
On September 24, China's State Council Information Office held a press conference on cultural and tourism development during the '15th Five-Year Plan' period. Miao Muyang, Director of the Industry Development Department of the Ministry of Culture and Tourism, reported that during the '14th Five-Year Plan' period, China's cultural industry achieved new milestones. In 2024, the added value of the cultural industry accounted for over 4.6% of GDP. In 2025, total assets of the national cultural industry reached 37.4 trillion yuan, with operating revenue exceeding 20 trillion yuan, representing increases of 36.5% and 49.6% respectively compared to 2020. For the '15th Five-Year Plan' period, the ministry will focus on four areas: strengthening innovation-driven development, including supporting original content and digital animation; releasing consumption potential through action plans and new consumption scenarios; deepening integration and coordination, such as revitalizing old industrial sites and promoting rural cultural tourism; and promoting cultural exports, citing the overseas popularity of characters like Ne Zha and Wukong, as well as web novels, web dramas, and online games. The ministry aims to facilitate the overseas expansion of animation, performing arts, trendy文创 products, and game equipment to achieve both quantitative and qualitative growth in cultural trade.
Read sourceChina's Culture Ministry Pledges to Boost Exports of Anime, Games, and Creative Products
On September 24, China's State Council Information Office held a press conference on the '15th Five-Year Plan' period. A senior official from the Ministry of Culture and Tourism announced that the ministry will continue to promote cultural exports. Citing the overseas success of Chinese cultural products such as 'Wukong' and 'Nezha', the official noted that web novels, web dramas, and online games—the 'new three' cultural exports—are highly popular among foreign consumers. The ministry will act as a 'convoy' for cultural enterprises going global by building trade platforms, strengthening service carriers, facilitating project matchmaking, and accelerating the overseas expansion of Chinese goods including animation, performing arts, trendy toys and文创 (cultural creative products), arts and crafts, stage equipment, and game and amusement devices. The goal is to achieve both quantitative and qualitative growth in cultural trade.
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China's Culture Ministry to Boost Exports of Animation, Toys, Games, and Stage Equipment
On September 24, China's State Council Information Office held a press conference titled 'Starting the 15th Five-Year Plan.' During the event, a senior official from the Ministry of Culture and Tourism announced that during the '15th Five-Year Plan' period (2026-2030), the ministry will continue to promote cultural exports. Citing the overseas success of Chinese cultural products such as 'Wukong' and 'Nezha,' as well as the 'new three' cultural exports of online literature, online dramas, and online games, the official stated the ministry will act as a 'convoy' for cultural enterprises going global. Specific measures include building trade platforms, strengthening service carriers, and facilitating project matchmaking. The goal is to accelerate the overseas expansion of Chinese products including animation, performing arts, trendy toys and cultural creative goods, arts and crafts, stage equipment, and game and amusement devices, aiming for both quantitative and qualitative growth in cultural trade.
China's Culture Ministry to Boost Exports of Animation, Toys, and Gaming Equipment
On September 24, China's State Council Information Office held a press conference for the '15th Five-Year Plan' series. A Ministry of Culture and Tourism official announced that during the 2026-2030 period, the ministry will continue to promote cultural exports. Citing the overseas success of products like 'Black Myth: Wukong' and 'Ne Zha', the official noted that web novels, web dramas, and online games—the 'new three' cultural exports—are popular with foreign consumers. The ministry plans to act as an 'escort' for cultural enterprises going global by building trade platforms, strengthening service carriers, and facilitating project matchmaking. Specific product categories targeted for accelerated export include animation, performing arts, trendy toys and文创 (cultural creative products), arts and crafts, stage equipment, and game and amusement devices. The goal is to achieve both quantitative growth and qualitative improvement in cultural trade.
Read sourceChina's Culture Ministry Outlines Plans to Boost Creative Exports and Industry Growth
On September 24, China's State Council Information Office held a press conference on cultural and tourism development during the '15th Five-Year Plan' period. Miao Muyang, Director of the Ministry of Culture and Tourism's Industry Development Department, reported that in 2024, the cultural industry's added value exceeded 4.6% of GDP. By 2025, total assets of the national cultural industry reached 37.4 trillion yuan, with operating revenue exceeding 20 trillion yuan, up 36.5% and 49.6% respectively from 2020. Miao stated that during the '15th Five-Year Plan', the ministry will balance liberalization with regulation, fostering new growth drivers through cultural creativity, technological innovation, and industrial integration. Plans include increasing support for original content in animation, creative design, and crafts; promoting digital animation, digital art, and immersive exhibitions; and developing national trend cultural and creative products. To boost consumption, the ministry will implement cultural and tourism consumption action plans and promote first-release economy. Miao also highlighted the success of Chinese cultural exports such as Nezha, Wukong, Labubu, and Wacoco, as well as the 'new three' cultural exports of online literature, online dramas, and online games. The ministry aims to facilitate the overseas expansion of animation, performing arts, trendy toys, crafts, stage equipment, and game equipment to achieve both quality and quantity growth in cultural trade.
Read sourceChina's Culture Ministry to Boost Exports of Animation, Games, and Creative Products
China's Ministry of Culture and Tourism announced plans to accelerate the overseas expansion of Chinese cultural products during the '15th Five-Year Plan' period (2026-2030). At a September 24 press conference held by the State Council Information Office, a ministry official stated that the government will act as a 'convoy escort' for cultural enterprises going global. The ministry will build trade platforms, strengthen service carriers, and promote project matchmaking to boost exports of animation, performing arts, trendy toys and文创 (cultural creative products), arts and crafts, stage equipment, and gaming machines. The announcement cited the overseas success of Chinese cultural products such as the game 'Black Myth: Wukong' and the animated film 'Ne Zha,' as well as the 'new three exports' of online literature, web dramas, and online games, which have gained popularity among foreign consumers. The goal is to achieve both quantitative and qualitative growth in cultural trade.
Read sourceChina's Culture and Tourism Ministry to Prioritize Integration of Culture and Tourism in 15th Five-Year Plan
Wang Jianhua, Vice Minister and spokesperson for China's Ministry of Culture and Tourism, announced at a State Council Information Office press conference on September 24 that the ministry will prioritize the deep integration of culture and tourism during the 15th Five-Year Plan period (2026-2030). The strategy aims to promote mutual enrichment between culture and tourism, with culture shaping tourism and tourism showcasing culture. Specific measures include: deeply interpreting the value of socialist advanced culture, revolutionary culture, and traditional Chinese culture to integrate them into modern life via tourism; enhancing the cultural dimension of tourism products such as scenic spots and resorts; and developing culturally rich tourism dining. The ministry also plans to leverage digital and information technology to transform cultural creation, dissemination, tourism consumption, and experiences. Additionally, it will strengthen cross-sector coordination to enable culture and tourism to empower broader high-quality development and improve people's quality of life.
Read sourceChina's Culture Ministry Pushes Faster Exports of Anime, Games, and Creative Goods
On September 24, China's State Council Information Office held a press conference for the '15th Five-Year Plan' series. A Ministry of Culture and Tourism official announced that during the 2026-2030 period, the ministry will continue to promote cultural exports. Citing the overseas success of Chinese cultural products such as the game 'Black Myth: Wukong' and the film 'Ne Zha', the official noted that 'new three' cultural exports—online literature, online dramas, and online games—are highly popular abroad. The ministry plans to act as an escort for cultural enterprises going global by building trade platforms, strengthening service carriers, and facilitating project matchmaking. The goal is to accelerate the overseas expansion of Chinese products including animation, performing arts, trendy toys, arts and crafts, stage equipment, and gaming machines, aiming for both quantitative growth and qualitative improvement in cultural trade. The report originates from CCTV News and was republished by Interface News.
Read sourceChina Issues 15th Five-Year Plan to Boost Cultural Industry Outbound Investment
On September 18, China's Ministry of Culture and Tourism issued the '15th Five-Year Plan for the Development of Cultural Industries,' outlining measures to deepen international cooperation in trade and investment, particularly with Belt and Road Initiative partner countries and Global South nations. The plan supports qualified enterprises in making outbound investments to promote a rational cross-border layout of cultural industry chains and supply chains. It also calls for launching cultural trade promotion activities to facilitate international supply-demand matching, leveraging overseas Chinese culture centers and tourism offices to support enterprise participation in international exhibitions, and optimizing departure tax refund and duty-free policies while increasing the supply of duty-free goods with rich Chinese cultural heritage.
Read sourceChina's Ministry of Culture and Tourism Plans to Boost High-Value Cultural Exports
On September 18, China's Ministry of Culture and Tourism released the '15th Five-Year Plan for the Development of the Cultural Industry,' outlining strategies to expand and upgrade foreign cultural trade. The plan emphasizes increasing the volume and quality of cultural exports, with a focus on developing trade in cultural services, innovating digital cultural trade, and raising the share of high-value-added cultural products and services. It encourages cultural enterprises to go global by refining brand building, product production, and overseas sales channels, and to launch products that meet international demand with rich cultural content. The plan aims to consolidate competitive advantages in digital culture sectors, explore export potential in performing arts, animation, creative design, and China-chic products, and enhance export value in arts and crafts, stage equipment, and gaming devices. It also supports combining 'going global' with 'bringing in' by introducing outstanding foreign cultural products and services.