China's Ministry of Culture and Tourism to Accelerate Overseas Expansion of Animation, Trendy Toys and More
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On September 24, China's State Council Information Office held a press conference titled 'Starting the 15th Five-Year Plan.' During the event, a senior official from the Ministry of Culture and Tourism announced that during the '15th Five-Year Plan' period (2026-2030), the ministry will continue to promote cultural exports. Citing the overseas success of Chinese cultural products such as 'Wukong' and 'Nezha,' as well as the 'new three' cultural exports of online literature, online dramas, and online games, the official stated the ministry will act as a 'convoy' for cultural enterprises going global. Specific measures include building trade platforms, strengthening service carriers, and facilitating project matchmaking. The goal is to accelerate the overseas expansion of Chinese products including animation, performing arts, trendy toys and cultural creative goods, arts and crafts, stage equipment, and game and amusement devices, aiming for both quantitative and qualitative growth in cultural trade.
Source report
Beijing, September 24 — China's Ministry of Culture and Tourism announced plans to boost the international expansion of Chinese cultural goods during the "15th Five-Year Plan" period (2026–2030), according to a press conference held by the State Council Information Office on September 24.
The press conference, part of the "Starting the 15th Five-Year Plan" series, featured remarks from a ministry official who highlighted the growing global popularity of Chinese cultural products in recent years.
Key points from the announcement include:
- Chinese cultural products such as Wukong and Nezha have gained significant international attention.
- The "new three" cultural export categories—online literature, web series, and online games—have been well received by overseas consumers.
- The Ministry will act as a "guardian" for cultural enterprises expanding abroad by:
- Building trade platforms
- Strengthening service infrastructure
- Facilitating project matchmaking
The Ministry aims to accelerate the export of Chinese goods including animation, performing arts, trendy toys and文创 (cultural and creative products), arts and crafts, stage equipment, and gaming and amusement devices, with the goal of achieving both quantitative and qualitative growth in cultural trade.
Source
财联社Eastern
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China unveils 15th Five-Year Plan to boost cultural exports of games, animation, and toys