China unveils plan to boost cultural exports of anime, games, and creative goods through 2030
China's Ministry of Culture and Tourism announced on September 24 a plan to accelerate overseas expansion of cultural products during the 2026-2030 period, citing success of "Black Myth: Wukong" and "Ne Zha." The ministry will build trade platforms, strengthen service carriers, and facilitate project matchmaking to boost exports of animation, performing arts, trendy toys, arts and crafts, stage equipment, and gaming devices. A separate September 18 plan also supports outbound investment and cooperation with Belt and Road nations.
Reference imageEditorial responsibility
- No named human review is recorded for this page.
- Reports are grouped by semantic similarity and deterministic rules. Language models may assist titles, summaries, translation and cross-source analysis; the page reads the event directly, while its address stays stable when the title changes.
- Summary covers the current reports
Cross-source coverage
Reporting timeline
China's Culture Ministry Pledges to Boost Exports of Anime, Games, and Creative Products
On September 24, China's State Council Information Office held a press conference on the '15th Five-Year Plan' period. A senior official from the Ministry of Culture and Tourism announced that the ministry will continue to promote cultural exports. Citing the overseas success of Chinese cultural products such as 'Wukong' and 'Nezha', the official noted that web novels, web dramas, and online games—the 'new three' cultural exports—are highly popular among foreign consumers. The ministry will act as a 'convoy' for cultural enterprises going global by building trade platforms, strengthening service carriers, facilitating project matchmaking, and accelerating the overseas expansion of Chinese goods including animation, performing arts, trendy toys and文创 (cultural creative products), arts and crafts, stage equipment, and game and amusement devices. The goal is to achieve both quantitative and qualitative growth in cultural trade.
Read sourceChina's Culture Ministry to Boost Exports of Animation, Toys, Games, and Stage Equipment
On September 24, China's State Council Information Office held a press conference titled 'Starting the 15th Five-Year Plan.' During the event, a senior official from the Ministry of Culture and Tourism announced that during the '15th Five-Year Plan' period (2026-2030), the ministry will continue to promote cultural exports. Citing the overseas success of Chinese cultural products such as 'Wukong' and 'Nezha,' as well as the 'new three' cultural exports of online literature, online dramas, and online games, the official stated the ministry will act as a 'convoy' for cultural enterprises going global. Specific measures include building trade platforms, strengthening service carriers, and facilitating project matchmaking. The goal is to accelerate the overseas expansion of Chinese products including animation, performing arts, trendy toys and cultural creative goods, arts and crafts, stage equipment, and game and amusement devices, aiming for both quantitative and qualitative growth in cultural trade.
China's Culture Ministry to Boost Exports of Animation, Toys, and Gaming Equipment
On September 24, China's State Council Information Office held a press conference for the '15th Five-Year Plan' series. A Ministry of Culture and Tourism official announced that during the 2026-2030 period, the ministry will continue to promote cultural exports. Citing the overseas success of products like 'Black Myth: Wukong' and 'Ne Zha', the official noted that web novels, web dramas, and online games—the 'new three' cultural exports—are popular with foreign consumers. The ministry plans to act as an 'escort' for cultural enterprises going global by building trade platforms, strengthening service carriers, and facilitating project matchmaking. Specific product categories targeted for accelerated export include animation, performing arts, trendy toys and文创 (cultural creative products), arts and crafts, stage equipment, and game and amusement devices. The goal is to achieve both quantitative growth and qualitative improvement in cultural trade.
Read sourceShow 4 older updatesHide older updates
China's Culture Ministry to Boost Exports of Animation, Games, and Creative Products
China's Ministry of Culture and Tourism announced plans to accelerate the overseas expansion of Chinese cultural products during the '15th Five-Year Plan' period (2026-2030). At a September 24 press conference held by the State Council Information Office, a ministry official stated that the government will act as a 'convoy escort' for cultural enterprises going global. The ministry will build trade platforms, strengthen service carriers, and promote project matchmaking to boost exports of animation, performing arts, trendy toys and文创 (cultural creative products), arts and crafts, stage equipment, and gaming machines. The announcement cited the overseas success of Chinese cultural products such as the game 'Black Myth: Wukong' and the animated film 'Ne Zha,' as well as the 'new three exports' of online literature, web dramas, and online games, which have gained popularity among foreign consumers. The goal is to achieve both quantitative and qualitative growth in cultural trade.
Read sourceChina's Culture Ministry Pushes Faster Exports of Anime, Games, and Creative Goods
On September 24, China's State Council Information Office held a press conference for the '15th Five-Year Plan' series. A Ministry of Culture and Tourism official announced that during the 2026-2030 period, the ministry will continue to promote cultural exports. Citing the overseas success of Chinese cultural products such as the game 'Black Myth: Wukong' and the film 'Ne Zha', the official noted that 'new three' cultural exports—online literature, online dramas, and online games—are highly popular abroad. The ministry plans to act as an escort for cultural enterprises going global by building trade platforms, strengthening service carriers, and facilitating project matchmaking. The goal is to accelerate the overseas expansion of Chinese products including animation, performing arts, trendy toys, arts and crafts, stage equipment, and gaming machines, aiming for both quantitative growth and qualitative improvement in cultural trade. The report originates from CCTV News and was republished by Interface News.
Read sourceChina Issues 15th Five-Year Plan to Boost Cultural Industry Outbound Investment
On September 18, China's Ministry of Culture and Tourism issued the '15th Five-Year Plan for the Development of Cultural Industries,' outlining measures to deepen international cooperation in trade and investment, particularly with Belt and Road Initiative partner countries and Global South nations. The plan supports qualified enterprises in making outbound investments to promote a rational cross-border layout of cultural industry chains and supply chains. It also calls for launching cultural trade promotion activities to facilitate international supply-demand matching, leveraging overseas Chinese culture centers and tourism offices to support enterprise participation in international exhibitions, and optimizing departure tax refund and duty-free policies while increasing the supply of duty-free goods with rich Chinese cultural heritage.
Read sourceChina's Ministry of Culture and Tourism Plans to Boost High-Value Cultural Exports
On September 18, China's Ministry of Culture and Tourism released the '15th Five-Year Plan for the Development of the Cultural Industry,' outlining strategies to expand and upgrade foreign cultural trade. The plan emphasizes increasing the volume and quality of cultural exports, with a focus on developing trade in cultural services, innovating digital cultural trade, and raising the share of high-value-added cultural products and services. It encourages cultural enterprises to go global by refining brand building, product production, and overseas sales channels, and to launch products that meet international demand with rich cultural content. The plan aims to consolidate competitive advantages in digital culture sectors, explore export potential in performing arts, animation, creative design, and China-chic products, and enhance export value in arts and crafts, stage equipment, and gaming devices. It also supports combining 'going global' with 'bringing in' by introducing outstanding foreign cultural products and services.