Apple Cuts iPhone 17 Prices in China for 618 Shopping Festival
Apple has significantly reduced prices for the iPhone 17 series in China ahead of the annual 618 mid-year shopping festival. The iPhone 17 Pro series sees a direct discount of 1,000 yuan (approximately $138) on platforms like Tmall and JD.com, with some models reaching a low of 6,999 yuan after trade-in offers. The standard iPhone 17 also received its first major markdown, dropping to 4,499 yuan, which allows customers to utilize national trade-in subsidies. This strategic move coincides with similar price reductions by rival Huawei on its high-end foldable devices, highlighting intensifying competition in the premium smartphone market. Analysts note that both tech giants are leveraging the festival to boost shipments and capture replacement demand. The price cuts follow a strong financial performance for Apple in China, where revenue rose 38% year-over-year to $26 billion in the first fiscal quarter, marking a significant turnaround from previous declines. The news trended heavily on social media, underscoring consumer interest in the discounted devices amidst the ongoing rivalry between Apple and domestic competitors.
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