A major rift has opened between FIFA and UEFA over the commercialization of the World Cup. FIFA President Infantino proposed creating a $20 billion subsidiary to sell minority stakes in the World Cup and Club World Cup to private investors. UEFA issued a fiery condemnation, arguing that football governance is not a commodity and warning of lost transparency and integrity.
- FIFA plans to create a subsidiary, FIFA Forward Enterprise, to manage World Cup and Club World Cup commercial rights and sell minority stakes to private investors, with JPMorgan advising.
- The plan, reportedly worth over $4 billion, could expand the World Cup beyond 48 teams and increase tournament frequency.
- UEFA issued a strong statement opposing the move, accusing it of commodifying football governance and warning of damage to transparency and integrity.