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Apple launches new Apple TV 4K at $299 with Siri AI, remote-free voice control
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Apple launched a new $299 Apple TV 4K streaming device on October 13, 2026, featuring an upgraded A19 chip, integration with the updated Siri AI for content discovery, and three far-field microphones that allow users to issue voice commands without a remote or paired HomePod. The device supports a four-speaker surround sound experience with HomePod mini 2 or HomePod 2 speakers. The remote now includes a small speaker to help users find it when lost. Siri AI enables personalized content recommendations and queries such as asking which Apple TV shows won Emmy Awards or where a show was filmed. Rivals Google and Amazon have also added AI for content suggestions. The upgrade comes four years after the 2022 Apple TV 4K, with Bloomberg reporting that delays in AI-powered Siri pushed the launch from 2024. Pre-orders start today, with availability on November 13.
Source report
Apple today launched a new $299 Apple TV 4K streaming device, featuring an upgraded chip, integration with the updated version of Siri AI for content discovery, and microphones that allow users to issue voice commands directly without using the remote.
Hardware Upgrades
The refreshed Apple TV 4K comes with an upgraded A19 chip to enable various AI features. Hardware-wise, the new streaming box includes three far-field microphones, letting users talk with Siri without a remote or a paired HomePod.
The company said users can now have a four-speaker surround sound experience with Apple TV 4K and HomePod mini 2 or HomePod 2 speakers.
Remote Improvements
The remote also gets a welcome update: it now includes a small speaker. This helps users find the remote easily when it gets lost in the nooks and corners of the couch, or when they leave it in another room while doing a chore. Apple added a way to find the remote with Siri and Find My in 2023, but it hinged on showing directions in the app rather than an audible sound.
Siri AI and Content Discovery
With Siri AI now rolling out to all Apple platforms, the big draw for Apple is to utilize it for better personalization and content recommendations. On the Apple TV, viewers can ask questions like "What Apple TV shows won at the Emmy Awards this year?" to search for content, or ask for more information about shows with questions like "Where was Pluribus filmed?"
Rivals Google and Amazon have also added AI for content suggestions in the past few years.
A Long-Pending Upgrade
The device is not updated as often as other Apple hardware, given this long-pending upgrade comes four years after the launch of Apple TV 4K in 2022. Bloomberg reported that the company wanted to launch the new device in 2024, but delays in launching the AI-powered Siri forced Apple to push the launch of new home devices as well.
Availability
Consumers can pre-order the new Apple TV 4K starting today, and the device will be available on November 13.
Source
TechCrunchNeutral / independent
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Apple Launches $299 Apple TV 4K With Siri AI and Remote-Free Voice Commands