Goldman Sachs: Agentic AI to Reshape E-Commerce, ~$2.6 Trillion in US Spending at High Potential
Editorial responsibility
- No named human review is recorded for this page.
- Source reporting is collected, normalized, translated or condensed automatically when needed.
- Automatically published source-backed update
A Goldman Sachs global investment research report forecasts that agentic AI will reshape the consumer shopping journey over a 3-5+ year period, marking a long-term transformation. The report estimates that agentic commerce could boost e-commerce penetration, with approximately $2.6 trillion in US spending falling into a high-likelihood category for AI-driven commerce. It notes that every 2% penetration of card-based spending could add about 1% to e-commerce growth. Digital advertising monetization is expected to shift toward AI-native sponsored recommendations, benefiting platforms such as Meta, Amazon, and Walmart. In payments, Visa and Mastercard card networks are seen as well-positioned, while demand for identity verification, fraud detection, and decision infrastructure is expected to rise.
Source report
Goldman Sachs Global Investment Research has released a report suggesting that agentic AI will fundamentally reshape the consumer shopping journey, marking a long-term transformation expected to unfold over three to five years or more.
Key Findings
- E-commerce Penetration: Agentic commerce is projected to boost e-commerce penetration. Approximately $2.6 trillion in U.S. spending falls into a high-probability category for this shift.
- Card-Based Spending Impact: For every 2% increase in card-based spending penetration, e-commerce growth could rise by approximately 1%.
- Digital Advertising Evolution: Digital ad monetization is expected to shift toward AI-native sponsored recommendations. Companies such as Meta, Amazon, and Walmart are well-positioned to benefit.
- Payment Infrastructure: Card networks including Visa and Mastercard are favorably positioned in the evolving landscape.
- Rising Demand: There is growing demand for identity verification, fraud detection, and decision-making infrastructure.
Source
research_reportWestern
Part of this Story
Goldman Sachs: AI agent commerce could capture $2.6 trillion in US spending