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China's pickup truck sales in August hit 54,000 units, up 37% year-on-year
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According to data from the China Passenger Car Association (CPCA), China's pickup truck market saw sales of 54,000 units in August 2026, a 37% increase year-on-year but a 4% decline month-on-month, marking a five-year high for the month. Cumulative sales from January to August reached 454,000 units, up 22% year-on-year. Exports of pickup trucks totaled 38,000 units in August, surging 82% year-on-year but falling 5% from July. For the first eight months of 2026, exports reached 266,000 units, a 45% increase year-on-year, with the export share of total sales remaining high. The export share of total pickup sales rose from 45% in 2024 to 50% in 2025, and reached 55% in the first eight months of 2026, with August 2026 seeing a record 70% export share, indicating strong growth in Chinese-brand pickup exports. New energy pickup sales in August 2026 were 9,000 units, up 150% year-on-year but down 2% month-on-month. From January to August 2026, new energy pickup sales totaled 62,000 units, an 18% increase year-on-year, showing a slower growth trend compared to the overall pickup market earlier in the year.
Source report
According to data from the China Passenger Car Association (CPCA), the pickup truck market in China recorded sales of 54,000 units in August 2026, representing a 37% year-on-year increase and a 4% month-on-month decline. This figure marks a high level for the same period in the past five years.
For the period from January to August 2026, total pickup truck sales reached 454,000 units, up 22% year-on-year.
Export Performance
In August 2026, China exported 38,000 pickup trucks, a 82% increase year-on-year and a 5% decline month-on-month. From January to August 2026, total pickup truck exports amounted to 266,000 units, up 45% year-on-year. The share of exports in the industry remained at a high level.
- In 2024, pickup truck exports accounted for 45% of total pickup sales.
- In 2025, this share rose to 50%.
- By the cumulative period of 2026, exports reached 55%.
- In August 2026 alone, the export share hit 70%, indicating strong growth in China's self-branded pickup exports.
New Energy Pickup Trucks
- In 2024, national sales of new energy pickups totaled 21,200 units, up 170% year-on-year.
- In 2025, sales surged to 73,000 units, a 243% increase.
- In August 2026, new energy pickup sales reached 9,000 units, up 150% year-on-year but down 2% month-on-month.
- From January to August 2026, cumulative sales of new energy pickups stood at 62,000 units, up 18% year-on-year.
The data shows that the growth rate of new energy pickups in early 2026 was slightly weaker than the overall growth trend of fuel-powered pickups.
Source
金吾资讯Eastern