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Beingmate: Infant formula competition shifts from price war to comprehensive capabilities
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According to a report by Cailianshe on September 24, Beingmate (贝因美) stated during a recent institutional survey that the infant formula (婴配粉) industry is currently in a phase of parallel stock competition and structural upgrading. Industry concentration is continuously increasing, and the competitive focus has shifted from price wars to a comprehensive contest involving formula research, omnichannel services, and brand mindshare. Based on its strategic plan, Beingmate will continue to capture market share and increase customer total spending on one hand, while on the other hand, it will persist in using maternal and infant customers as the traffic origin, leveraging technology to deeply engage users, and extending towards a comprehensive enterprise oriented towards family professional consumption.
Source report
September 24 (Caixin) — Beinmei recently stated during an institutional investor briefing that the infant formula industry is currently in a phase where stock competition and structural upgrading are occurring simultaneously. Industry concentration continues to rise, and the focus of competition has shifted from price wars to a comprehensive rivalry encompassing formula research, omnichannel services, and brand mindshare.
According to the company, based on its strategic plan, Beinmei will continue to capture market share and increase customer total spending on one hand. On the other hand, it will remain committed to treating mothers and infants as the core traffic source, leveraging technology to deepen user engagement, and expanding toward a comprehensive enterprise serving family-oriented professional consumption.
Source
财联社Eastern
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