Former Changan Auto Brand PR GM Li Guoliang Under Investigation for Discipline Violations

September 22 — Li Guoliang, former General Manager of the Brand Public Relations Department at Chongqing Changan Automobile Co., Ltd., has been formally placed under investigation for suspected serious violations of discipline and law, drawing widespread attention across the automotive industry.

According to sources, the information circulating online originates from an internal Changan warning document. The notice states that Li Guoliang is suspected of serious disciplinary and legal violations and is currently subject to disciplinary review by the Changan Automobile Discipline Inspection Commission and supervisory investigation by the Chongqing Liangjiang New Area Supervision Commission.

In response, a Changan Auto public relations representative stated that the matter is under investigation and no further information is available at this time. The company advised the public to refer to official announcements for updates.

Career Background

Public records show that Li Guoliang spent most of his career within the Changan Auto system, focusing on brand public relations and marketing. His public appearances began in 2018 when he served as Marketing Director of Changan Automobile's Sedan Sales Division. He subsequently held positions including:

• Manager of the Market Innovation Department
• Director of the Marketing Department, Passenger Vehicle Marketing Division
• UNI Promotion Manager (from 2020, overseeing the premium UNI series)
• Senior Manager, UNI Innovation Operations Center
• Deputy General Manager, Changan Auto Group Smart Marketing Center
• Brand Director, Changan Qiyuan
• Deputy General Manager, Brand Public Relations Department
• General Manager, Brand Public Relations Department (final position)

During his tenure, Li frequently represented Changan Auto at industry forums, public welfare events, and brand launches, playing a key role in brand communication, industry exchanges, and social responsibility initiatives. He was considered a core figure in building Changan's external brand image.

Investigation Timeline

Notably, according to public reports, Li Guoliang was transferred in July of this year to Wanyou, a subsidiary of Changan Group, before being placed under investigation. This timeline suggests that the investigation began after he left his core brand PR role.

Wanyou Automotive Investment Co., Ltd. is a specialized platform under China Changan Automobile Group focused on automotive sales and services. It has a registered capital of approximately 1.198 billion yuan and operates across vehicle sales, maintenance services, parts distribution, and automotive complex development, with 4S dealerships and sales networks in multiple cities across China.

As of now, Changan Automobile has not disclosed specific details regarding the alleged violations or the outcome of the investigation.