Feitian Moutai Rises for Fifth Straight Day Above 1,800 Yuan; Qinghua Fen 20 and Guojiao 1573 Surge

Data collected by Sina Finance's "Wine Price Insider" over the past 24 hours shows that on September 23, the average terminal retail prices of 12 major baijiu products in China saw six increases, three decreases, and three unchanged. The number of rising products clearly dominated, with overall gains significantly outpacing declines.

Winners

• Feitian Moutai rose by 1 yuan to 1,806 yuan, marking its fifth consecutive gain. It has steadily climbed and remained above the 1,800 yuan mark for four straight days, hitting a new one-month high.
• Wuliangye Puwu (8th Generation) increased by 3 yuan to 805 yuan, recovering all of yesterday's losses.
• Qinghua Fen 20 rose by 5 yuan to 398 yuan, posting three consecutive gains and approaching the 400 yuan threshold.
• Guojiao 1573 climbed by 6 yuan to 887 yuan, with two consecutive gains showing clear strength and breaking above the recent trendline.
• Xijiu Junpin rose by 4 yuan to 640 yuan, rebounding after short-term fluctuations.
• Shuijing Jiannanchun increased by 3 yuan to 411 yuan, standing above the 410 yuan integer mark and tying the 30-day high.

Losers

• Jingpin Moutai edged down by 1 yuan to 2,459 yuan, extending a three-day losing streak amid a high-level pullback.
• Gujing Gong Gu 20 fell by 1 yuan to 522 yuan, remaining in a recent low range.
• Qinghua Lang dropped by 1 yuan to 673 yuan, declining for two consecutive days as it continues to bottom out.

Unchanged

• Moutai 1935 held steady at 685 yuan, with recent price performance remaining stable.
• Wuliangye 1618 stayed at 830 yuan, entering a consolidation phase after yesterday's decline.
• Yanghe Dream Blue M6+ remained at 616 yuan, pausing after a recent string of gains.

Overall Market Trend

The total terminal retail price of the 12 major products rose for the fourth consecutive day. Both the number of rising products and their cumulative gains held an advantage, pushing the overall price center higher. If one bottle of each of the 12 products were sold as a bundle, the total price today would be 10,732 yuan, up 19 yuan from yesterday and hitting a seven-day high.

Data Methodology

The daily data from "Wine Price Insider" is sourced from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to authorized distributors, social distributors, e-commerce platforms, and retail outlets. The raw sampling data reflects actual terminal retail prices from transactions handled over the past 24 hours. The goal is to provide objective, scientific, and fully traceable data on the market prices of major baijiao products.

With the launch of the official iMoutai platform—offering Feitian Moutai at 1,499 yuan per bottle (raised to 1,539 yuan on March 31, and further to 1,639 yuan on July 18) and Jingpin Moutai at 2,299 yuan per bottle (raised to 2,359 yuan on May 16)—the magnetic influence of this new channel on the average terminal retail prices of these two products has gradually become evident. The daily prices published by "Wine Price Insider" follow a volume-weighted calculation rule, and measurable prices from this channel have been incorporated into the terminal retail price calculations for both products.

[Click here to enter Wine Price Insider, view real baijiu prices, and query the latest and most comprehensive distribution network database for Kweichow Moutai and Wuliangye.]

Industry News

According to a report by The Paper, recent visits to multiple baijiu sales terminals revealed that the market ahead of this year's Mid-Autumn Festival and National Day holiday period is characterized by "sluggish peak season with structural divergence." High-end baijiu prices remain relatively firm:

• Feitian Moutai is mostly priced above 1,800 yuan per bottle.
• Wuliangye Puwu (8th Generation) generally retails above 820 yuan per bottle.
• High-alcohol Guojiao 1573 remains above 900 yuan per bottle.

In contrast, sub-premium baijiu continues to face sales pressure, while demand in the mass price range shows relatively stronger resilience. Meanwhile, many distilleries have reduced inventory pressure on distributors and shifted focus to metrics such as bottle opening rates to gauge real consumption.

Previously, a research report from Guojin Securities maintained the view that the baijiu industry's boom during the holiday period is in a "decelerating decline" phase. It predicted that year-on-year sales declines during the Mid-Autumn Festival and National Day period could further narrow to a slight drop or even stabilize, with channel destocking for most brands gradually nearing completion.

[Click here to enter Wine Price Insider, view real baijiu prices, and query the latest and most comprehensive distribution network database for Kweichow Moutai and Wuliangye.]